Seeking Edge in Desktop Market, Illumina Offers MiSeq Discounts for Users Retiring Rival Platforms | GenomeWeb

In the fight to gain market share in the competitive desktop sequencing market, at least one vendor is pursuing customers by incentivizing them to retire competitors' instruments.

Customers have told In Sequence that Illumina has been offering steep discounts on the price of a MiSeq desktop sequencer in exchange for retiring Life Technologies' Ion Torrent PGM or Roche's 454 GS FLX.

While Illumina has not been publicizing this program, customers said that it is no secret and has resulted in major savings.

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