DNAStar is now directly marketing, selling, and supporting its Lasergene software in Europe, the Madison, Wis.-based company said this week.
For the last 15 years, German genomics service provider GATC Biotech served as DNAStar's European distributor, in particular for Germany, Switzerland, France, and Austria. The company said it will continue to work closely with GATC to provide its software to service customers, and it plans to collaborate with GATC on future projects.
Starting in September, DNAStar plans to spend "more time interacting directly with European customers," who will have "easier, more direct access to DNAStar sales and support personnel, life scientists, and software developers," said Tom Schwei, vice president and general manager of DNAStar, in a company statement.
The firm did not provide further details of its European sales and marketing strategy.