A new startup co-founded by Harvard geneticist George Church plans to bring the personal genome to customers willing — and able — to pay for it and promises to keep the information private and secure.
 
The company, called Knome, says it is the first to offer whole-genome sequencing and analysis services directly to consumers, setting it apart from other personal genomics startups like 23andMe and Navigenics, which plan to start out with genotyping services.
 

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