We may love stupid pet tricks, but it turns out scientists hate stupid animal names. Now there's a hashtag for them. 

Started by marine biologist David Shiffman, #stupidcommonnames, is populated with the names of animals, as well as vegetation, used by the general public that scientists find confusing, misleading, or just plain dumb.

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Technology Review reports that 2017 was the year of consumer genetic testing and that it could spur new analysis companies.

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