Amazon has launched a toy service for the budding scientists, Tech Crunch reports.
For $19.99 a month, the online retailer will send members of the STEM Club age-appropriate toys that are new or exclusive to its store. The toys will have a science, technology, engineering, and technology focus and parents can select toys for three-year to four-year olds, five-year to seven-year olds, or eight-year to 13-year olds, Tech Crunch adds. The STEM Club service is only available in the US.
It notes that Amazon has had a dedicated area on its site for STEM and related toys — in 2015, it was the second-most visited section of the site and saw the highest sales during holidays — but this push appears to be a bid to get recurrent subscribers.
"But whether parents will sign up in the first place remains to be seen," Tech Crunch's Sarah Perez says. "After all — I don't know about you – but we certainly have enough toys around here. I can't imagine wanting to receive one more every month.