Colleges across the US are competing by sequencing their mascots' genomes, the Wall Street Journal reports.

"Some of the mascots such as the Nittany Lion, named for Mount Nittany near the Penn State campus, are either extinct or can no longer be found near their old stomping grounds," the Journal notes. "Other critters aren't scientifically important, but that doesn't damp schools' zeal."

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In a commentary at eLife, Brandeis University's Eve Marder calls on researchers to value and pursue truth.

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