23andMe and Airbnb have partnered to offer "heritage travel," Venture Beat reports.
It adds that 23andMe users will now be able to click through from their ancestry reports to Airbnb pages offering stays and excursions in those corresponding regions. "We empower 23andMe customers to learn about themselves and their ancestry through their unique genetic code," 23andMe CEO and co-founder Anne Wojcicki says in a statement. "Working with Airbnb, a leader who is reimagining travel, provides an exciting opportunity for our customers to connect with their heritage through deeply personal cultural and travel experiences."
Vox notes that this isn't the first partnering of a genetic testing and a travel firm. In 2017, Ancestry teamed with Go Ahead Tours to offer genealogy-themed tours and cruises, Gizmodo reported last year.
Quartz adds that while connecting to your roots by travel can be powerful, it cautions that genetic testing doesn't tell you everything about your family's cultural past and that the testing results are imprecise estimates. "So go ahead and book a trip to a far-flung destination. Just don't expect to find your distant cousins, or identity, when you get there," it writes.