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Pressure Biosciences Expands Sales, Marketing

NEW YORK (GenomeWeb) – Sample prep instrument manufacturer Pressure Biosciences has signed a contract with marketing firm EKG Sales Associates and hired two new field sales directors to expand its sales and marketing capabilities.

The firm offers pressure cycling technology-based sample prep solutions globally to the life sciences industry. It had previously relied on two part-time field sales directors in the US and several distribution partners internationally, it noted.

Pressure Bio was recently awarded CE marking for a sample prep instrument, the Barocycler 2320Extreme, which was launched last year.

EKG Sales Associates, a life sciences lead generation service, provides access to a contact database with over 50,000 scientists and other individuals in academia, government, pharma, and biotech.

"Our team looks forward to the opportunity of helping to increase [Pressure Bio's] share of the vital sample preparation market across all of the US and Canada into 2018," EKG President Mary Kay Walsh said in a statement. "Their instrument and consumables product lines have received a great response from scientists within our contact network, especially their recently released, award-winning Barocycler 2320Extreme."

Additionally, the company has hired two field sales directors with experience in selling capital equipment to research laboratories — Rajni Kareer as sales director covering the US West coast, and Nicholas Cobb to cover upstate New York, Northern New England, and all of Eastern Canada — and it anticipates making two additional hires in the future to cover the Midwest and East coast.

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