Myriad Genetics: Eric Santa, Jeff Borcherding
Myriad Genetics has hired Eric Santa, previously chief revenue officer at UnitedHealth Group's Rally Health, as its new chief growth officer. Santa will report to Myriad CEO Paul Diaz and lead marketing, digital, branding, and communications initiatives that grow the company's presence and reach. He will also spearhead efforts to glean new genetic insights using Myriad's patient database and identify expansion opportunties.
Additionally, Jeff Borcherding, previously a general manager leading sales and marketing efforts for the GeneSight pharmacogenetic test, has been promoted to senior VP and chief marketing officer within Santa's team. Borcherding will now focus on increasing test volumes and revenues within Myriad's integrated product marketing initiatives.