Mary Alice McMorrow

Good Start Genetics has appointed Mary Alice McMorrow as vice president of marketing. She will be responsible for leading the company's marketing activities in each of its three markets: clinical, consumer, and pediatric. Most recently, McMorrow led brand development and consumer communications at a Boston-based startup in the creative entertainment category. Previously, she has managed well-known global brands, including Stride Rite, Playskool, Safety 1st, and Always brands.