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Helix Genomics Marketplace

Personal genomics company Helix announced the opening of an online marketplace where customers can have their DNA sequence interpreted in a variety of contexts, including health, fitness, nutrition, recreation, family, and ancestry. The marketplace features mobile applications developed by partner companies: Admera, Azumio, DNAFit, DotOne, EverlyWell, Exploragen, Genome Medical, Insitome, Intelliseq, Lose It!, National Geographic, Sema4, Titanovo, and Vinome.

The initial exome sequencing through Helix is $80, in addition to the cost for each app. For example, Sema4's CarrierCheck app enabling screening for 67 conditions is available for $199. Instiome's app, for $29.99, allows customers to learn traits they may have inherited from Neanderthal ancestors, such as skin pigmentation, the ability to repair sun damage, learning capabilities, and torso shape. 

Additionally, customers can order an app from Admera for cardiac risk, inherited cholesterol and diabetes testing; learn about their genetic ancestry from National Geographic's app; learn about how their DNA might impact sleep patterns from Exploragen; order a variety of apps for weight management and fitness based on DNA information; and receive a DNA-based taste profile from Vinome. Nursing mothers can learn their levels of the Omega 3 fatty acid in breast milk via an app from EverlyWell. An app from DotOne will let individuals order a scarf with their own DNA information printed on it.

Before or after receiving any particular interpretation, customers can also get genetic counseling through Genome Medical's telemedicine network of genetic counselors.

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