Vice President, Lifecycle Product Management

Life Cycle Product Mgmt - 150
Job Location
Redwood City, CA 94063
Job Description

The Vice President, Lifecycle Product Management will be directly responsible for product lifecycle management from product concept to obsolescence for all of Genomic Health’ products and services including breast, colon, and prostate Oncotype products, liquid and tissue biopsy based assays including mutation panels and disease monitoring tests using Next Generation Sequencing and other technologies, and reports and services. S/He will be responsible for the implementation of the company’s products and services strategy by leading the definition of a strong growth portfolio of products and services supported by robust business rationales, and by working closely with other senior executives on portfolio execution. S/He will accomplish these tasks by building and leading a team of senior level Product Managers and through deep interactions with a broad range of senior executives leading the functions involved with the development and commercialization of Genomic Health’s (GHI’s) products, including R&D, Clinical, Strategy, Operations, Commercial, Finance, and Legal functions. S/He will also be expected to lead a wide range of externally-focused activities including establishing and maintaining active relationships with key opinion leaders, monitoring the competitive landscape, and identifying inorganic growth opportunities. The Vice President, Lifecycle Product Management will be responsible for putting in place the processes, tools, and operating mechanisms required of a strong customer and market data backed product management organization with clear business objectives and rationales as well as a strong product management and execution discipline. S/He will be an experienced leader able to develop and mentor his/her own organization. This position builds relationships with and influences varying levels of internal and external stakeholders and requires a strong team-focused approach with direct interactions with senior executives, customers, and public presentations. Demonstrated business acumen, customer focus, and a strong track record of leading teams having successfully managed high growth portfolios of healthcare products and services are essential to the success of this position. The Vice President, Lifecycle Product Management is also expected to have expert knowledge of the healthcare landscape, commercialization of products, and familiarity with the clinical and technical aspects of product development.


The position will report to the Chief Business and Product Development Officer within the Product Development organization and will lead a team of Lifecycle Product Managers.

  • Lead the definition of GHI’s portfolio of products and services and maximize its value by developing and maintaining long-term business plans for GHI’s franchises including multi-generational product roadmaps and strategic P&Ls supported by robust business rationales.
  • Shape a growth-focused world-class Product Management organization by building, mentoring, and leading a Lifecycle Product Management team.
  • Ensure the Lifecycle Product Management team provides business and product management leadership, from concept to end-of-life. This includes leading voice of customer research, multi-generational product definition, product features and performance requirements and tradeoffs, product value proposition and business case, support of the R&D and clinical teams during product development and operationalization, transition to the commercial team for product launch, and optimization of business performance until product end-of-life. This also includes maintaining product P&Ls and forecasts, monitoring product delivery and quality issues, examining competitive landscape, interacting with and influencing key opinion leaders, and providing support to the commercial team as needed.
  • Put in place robust processes, tools, and operating mechanisms to implement a strong product management capability able to incorporate the impact of key market, technical and clinical discoveries and trends, customer needs, and competitive offerings.
  • Partner with the Strategy group to support the prioritization of franchise opportunities to build, cultivate, and maintain GHI’s existing business and establish the business case to inform further project and resource investments accordingly.
  • Partner with Business Development to support an optimal licensing, partnership, and acquisition strategy to expand GHI's franchise.
  • Cultivate relationships with key opinion leaders and strategic partners to support franchise and company objectives.
  • Significantly contribute to innovation, continuous improvements and other organizational change.
  • Stay abreast of all core projects and status; includes proactive management of investment funds and other key resources, as well as proactive risk management and identification of cross-project synergies, opportunities and efficiencies.
  • Other responsibilities as assigned.



  • BS in Life Sciences or similar discipline with a general understanding of biology, diagnostics and medical devices. MBA strongly preferred.
  • Self-starter with the demonstrated ability to lead a team to create and articulate a strong product vision and strategy and carry it all the way to tactical planning and successful execution in a dynamic market place. Successful track record of achieving product line and company goals in a high-growth and highly competitive healthcare field.
  • A minimum of 25 years of relevant industry experience with product development and/or commercialization including 15 years of lifecycle product management or P&L management experience in the diagnostic, Pharma, Life Sciences or Medical Device field.
  • Demonstrated experience leading the successful development and commercialization of complex products and solutions in new emerging and poorly defined high growth areas, leading to fast and sustainable growth.
  • Demonstrated ability to effectively translate a large amount of complex customer, clinical, market, and technical data from multiple sources into a clear value proposition and to articulate and communicate this value proposition to a range of customer and internal audiences.
  • Demonstrated ability to proactively and quickly understand and incorporate new technologies such as clinical informatics, mobile platforms, and big data to provide a clear competitive advantage to existing portfolios and create opportunities for new products and services.
  • Must have proven ability to build relationships and work effectively as a leader and peer with other senior functional managers including R&D, Clinical, Operations, Commercial, Finance, Legal, and Business Development.
  • Demonstrated track record of building, mentoring, and leading a product management team to deliver consistent and predictable execution.
  • Demonstrated strong people management and influencing skills with proven ability and enthusiasm to lead, motivate, inspire, develop, and encourage people, from C-level suite to individual contributors in multiple functional areas. Familiarity with product development and project management methodologies in regulated environments (FDA, CE, ISO, CLIA).
  • Must have experience in managing multiple stakeholders and resolving conflict within team.
  • Strong analytical skills with experience with financial modeling or data analysis skills. Ability to build and analyze financial models to forecast and track results.
  • Experience with development and commercialization of products outside the United States.
  • Experience with business development including in-licensing and external partnerships.
  • Must have excellent communication skills including oral, written and presentation techniques with varied internal and external audiences, including technical and non-technical.
  • Able to integrate and apply feedback in a professional manner.


  • MS or PhD in Life Sciences or similar discipline.
  • Strong knowledge and experience in the area of oncology including external trends and issues in the global oncology landscape.
  • Experience driving clinical adoption and reimbursement of value-based diagnostics through clinical and economic impact studies.


  • Travel Requirements: 10-20% Travel
  • Standing or sitting for long periods of time may be necessary
How to Apply

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