Sr. Product Marketing Manager
Global life sciences leader seeks a Sr. Product Marketing Manager to lead strategic marketing plans for the company's diagnostics platform. This highly regarded company industry leader is rapidly expanding its genetic and molecular diagnostic line. The Sr. Product Marketing Manager will:
- Manage marketing of R&D product portfolio
- Analyze market opportunities, trends, and customer needs.
- Monitor and assess competitors to define company strategy
- Work with the regional marketing teams and marketing communication to ensure successful commercialization of new products,
- Plan lead generation campaigns and marketing materials
- Work collaboratively with product development, R&D, support and product management to lead new product launches and product line extensions