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Sr. Marketing Programs Manager

Organization
Wamberg Genomic Advisors
Job Location
San Diego
San Diego, CA 92121
United States
Job Description

CSr. Marketing Programs Manager Job Description

Wamberg Genomic Advisors is searching for a Sr. Marketing Programs Manager in San Diego, CA.  The Sr. Marketing Programs Manager is responsible for the ideation, creation, implementation, measurement, and continuous improvement of all omnichannel campaigns that drive awareness of the WGA brand and adoption of our flagship product Cancer Guardian™.  The MPM will also be responsible for the positioning of new product launches and adaption of existing production to new channels.

Marketing Programs Manager Duties and Responsibilities

  • Researches, evaluates, and implements relevant and effective marketing tactics; measures, analyzes and improves performance of marketing tactics
  • Applies and develops positioning for new product launches and refines channel specific positioning of existing products
  • Leads the marketing campaign process for product launches, promotional initiatives, events and educational promotion by creating integrated, multichannel marketing campaigns
  • Conceptualizes content for brochures, press releases, ads, sell sheets, social posts, case studies, white papers, presentation decks, videos, and other collateral that clearly demonstrates the value of WGA products
  • Continually optimizes marketing messages and tactics through regular analysis and by conducting A/B testing of email, social posts, landing pages, and offers
  • Analyzes the effectiveness of all marketing efforts, including their contribution to awareness and lead conversion
  • Builds strategic relationships with third-party marketing partners, vendors, and freelancers; manages partner relationships and evaluates partner performance
  • Represents the marketing department and WGA favorably and in accordance with established WGA standards 
  • Performs all other duties as assigned by management
Requirements
  • Bachelor’s Degree in life sciences, health, business administration, marketing, or communications; or an equivalent combination of education and experience
  • 7+ years in marketing leadership role in the life sciences or insurance industries
  • Ability to work independently and as part of a team; self-motivation; adaptability; and a positive attitude
  • Ability to adopt new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies
  • Ability to quickly learn, comprehend, retain, and express complex scientific and medical concepts
  • Ability to effectively present complex scientific and medical concepts through a wide range of written and visual marketing communications channels
  • Ability to create a variety of impactful marketing materials that effectively communicate WGA’s product offering and value proposition
  • Ability to understand the treatment and care of cancer patients and clearly express the Cancer Guardian impact on the cancer diagnostic and treatment journey
  • Possesses exceptional verbal and written communication skills, as well as strong presentation abilities
  • Proven ability to use both traditional and digital marketing techniques in integrated and aligned campaigns
  • Expertise in print, digital and social media content creation and execution
  • Displays excellent project management abilities
  • Experience in community building and/or brand ambassador marketing
  • Proficient in MS Office Salesforce, WordPress, Adobe Creative Suite, Google Analytics, and Social Platforms;strong computer, technology, and organizational skills
How to Apply

Please send your resume to [email protected].  Indicate the job you are applying for in the title of the email.

About Our Organization

ompany Description

Wamberg Genomic Advisors (WGA) is the first company dedicated to making genomic-based programs and services, not typically covered by health insurance, available at prices everyone can afford. Advanced genetic testing can provide insights to individuals and health-care providers for better-informed decisions about overall health, patient-care paths, and the quality and longevity of life. Wamberg Genomic Advisors delivers genomic products and services to employers and their employees via their trusted benefit brokers, and to policyholders of life insurance companies through qualified agents. 

 


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