Sr Manager, Business Analytics

Cepheid - US
Job Location
Sunnyvale, CA 94089
Job Description

Develops and manages business-critical analyses and dashboards used to support forecasting processes and marketing activities. Manages the analysis of sales and customer data to identify actionable insights, trends, and recommended actions. Coordinates Voice of Customer (VoC) initiatives including primary and secondary market research.


  • Leads the business analytics team to produce high-quality reports and analyses of financial, marketing and sales data;
  • Oversees the advanced analysis of data from multiple systems and data bases in order to identify actionable business intelligence and trends of value to the business;
  • Provides improved understanding of business intelligence and market insights through the analysis of customer and subscription databases;
  • Ensures the effective prioritization, accuracy, relevance and timeliness of reports and analyses produced by the team;
  • Develops the processes to ensure standardized, replicated reports and analyses;
  • Provides ad-hoc analyses designed to predict, measure and interpret business trends to Finance, Marketing and Sales management teams.
  • Stays current on best-practice marketing analytic methodologies and trends;
  • Manages the reporting infrastructure, optimizes analytic processes, and drives systems enhancements throughout business intelligence systems and databases.
  • Bachelor’s degree with a quantitative focus in the fields of economics, mathematics, or statistics; or equivalent practical experience.
  • An MBA with a concentration in marketing preferred.
  • Requires a minimum of 6-8 years of analytical work experience, including a minimum of 2+ years of people management experience.
  • Must possess extensive experience partnering with sales management through the provision of data-driven models and analyses.
  • Requires a demonstrated ability to synthesize data, and provide meaningful insights.
  • Requires proficiency with Excel and enterprise data query tools such as SAP.
How to Apply

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