Results-orientated, decisive, pragmatic, intuitive, self-motivated Senior Marketing Manager/Director, capable of handling multiple projects at once and able to act on their own initiative. Excellent interpersonal skills, a good communicator and able to display flexible and creative thought processes, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader.
You will have a strong ability to create and implement effective Tactical and Strategic marketing, positional and promotional Translational Genomics/Proteomics campaigns using a range of marketing methodologies, proven formats and media channels. Appreciation for the importance of market intelligence, customer segmentation and marketing data analytics. Possess a unique understanding of the Life Science Market for Genomics and Proteomics to consistently measure the success of programs and events, to ensure NanoString exceeds it strategic objectives as a leader in the Life Science tools and molecular diagnostics markets.
- Development and delivery of strategic and tactical marketing programs and events for the basic and translational research market segment
- Development of high value product positioning, effective sales tools, marketing collateral, and, customer-facing presentations.
- Develop and execute highly quality, high impact tradeshows, user meetings and local seminars.
- Design and execute account specific marketing initiatives and programs across NA with Regional Account Managers and Inside Sales function