Senior Regional Marketing Manager - Americas

Organization
NanoString Technologies
Job Location
Salary
Competitive
Benefits

Comprehensive

Job Description

Job Summary: 

Results-orientated, decisive, pragmatic, intuitive, self-motivated Senior Marketing Manager/Director, capable of handling multiple projects at once and able to act on their own initiative.  Excellent interpersonal skills, a good communicator and able to display flexible and creative thought processes, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader. 

You will have a strong ability to create and implement effective Tactical and Strategic marketing, positional and promotional Translational Genomics/Proteomics campaigns using a range of marketing methodologies, proven formats and media channels. Appreciation for the importance of market intelligence, customer segmentation and marketing data analytics.  Possess a unique understanding of the Life Science Market for Genomics and Proteomics to consistently measure the success of programs and events, to ensure NanoString exceeds it strategic objectives as a leader in the Life Science tools and molecular diagnostics markets.

Essential Functions:

  • Development and delivery of strategic and tactical marketing programs and events for the basic and translational research market segment
  • Development of high value product positioning, effective sales tools, marketing collateral, and, customer-facing presentations.
  • Develop and execute highly quality, high impact tradeshows, user meetings and local seminars.
  • Design and execute account specific marketing initiatives and programs across NA with Regional Account Managers and Inside Sales function
Requirements

Requirements:

  • Track record of market development in the Life Sciences and Translational Research market.
  • Proven ability in strategic marketing, setting tactical plans and tailoring content for specific channels. 
  • Experience in delivering end-to-end marketing programs, engaging with the business to ensure smooth planning, consummate execution and accurate measurement of programs.
  • Proven abilities in establishing relationships with high impact KOL and development of advocacy campaigns.
  • Strong business acumen in relevant market analysis, budget and forecast planning
  • Strong communicator and effective team player.
  • A university degree in associated scientific field with > 8 years' experience in the Life Science, translational research field
  • A very strong grasp of Genomics, Proteomics, including Gene Expression, DNA Analysis application, Protein Expression
About Our Organization

About Our Organization

NanoString Technologies is a publicly held provider of life science tools for translational research and molecular diagnostics. The company's technology enables a wide variety of basic research, translational medicine and in vitro diagnostics applications.

NanoString's products are based on a novel digital molecular barcoding technology invented at the Institute for Systems Biology (ISB) in Seattle under direction of Dr. Leroy Hood. The company was founded in 2003 with an exclusive license to develop and market the technology. In 2008, NanoString launched its first commercial instrument system and began international sales operations with its first multiplexed assays for gene expression analysis. In 2010, the company launched new applications for the system to support microRNA analysis and copy number variation detection, and in 2013 launched Prosigna, its first in vitro diagnostic product for prognosis of early stage breast cancer.

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