JOB TITLE: Sr Product Manager, Product or Services Marketing At Cardinal Health, we’re developing the innovative products and services that make healthcare safer and more productive. Join a growing, global company genuinely committed to making a difference for our customers and communities.
Function: Marketing Function Job Family: Product or Services Marketing
What Product or Services Marketing contributes to Cardinal Health
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders (R&D, finance, sales, etc.) involved in the management of the portfolio.
Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs.
Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan; this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning and can establish and/or adjust the product/service offering. (pricing, etc.).
Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development policies and procedures to achieve specific goals
Recommends new practices, processes, metrics, or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleagues
Accountabilities in this role
Drives primary and secondary research efforts to support the development of strategic direction for the Clinical Chemistry market segment.
Analyzes the competitive product environment for Clinical Chemistry market providers, including understanding pricing, promotions, product offerings, and market approaches.
Provide accurate and up-to-date information regarding product trends, technology shifts, reimbursement trends, regulation changes and related market activities through in-depth review of research reports, technical and trade publications/journals, trade show attendance, association meetings and customer visits.
Conducts market and business opportunity assessments, including full stage and gate activities as needed, to support the Laboratory Products revenue, profit and market share objectives.
Identifies new product portfolio opportunities through development, partnership or acquisition and develops sales tools to support field sales in targeting customers and applications, supporting the customers’ needs and overcoming competitive threats.
Actively manages product pricing, promotions, and competitive positioning of key features and advantages through the maintenance of effective and regular communications with sales, supplier partners, and other key functional groups across Medical.
Establishes and oversees tracking of financial objectives, including product line growth, profitability, market share, product life cycle and internal performance metrics (service levels, back orders, etc.)
Proactively seeks out opportunities for new and existing products. Creates and leads cross functional teams to drive new product opportunity development and product performance enhancements (Op Ex with supplier partners, etc.)
Guides problem resolution to meet customers’ needs to resolve quality, delivery or inventory issues.
Collaborate with the Medical Devices team to identify potential opportunities for Emerge platform (Incubator)
Maintains cadence of contact and interaction with key lab personnel relative to category, through either sales force collaboration, VOC, advisory council interaction or arranged site contacts. Goal is to continue to develop relationships internally and externally and to build and reinforce value of Cardinal Health.
Maintains cadence of contact and interaction with current and potential supplier partners. Responsible for ongoing relationship development and building to enhance and promote value of Cardinal Health.
Bachelor’s degree in related field, or equivalent work experience, preferred.
8+ years experience in related field, preferred.
Technical knowledge of the operation, products and applications in the Clinical Chemistry laboratory. In-laboratory experience realized through education, sales experience, Clinical Chemistry lab experience, or otherwise laboratory customer facing experience is desired.
Product Launch Experience (Stage and Gate understanding, Downstream Marketing, Successful implementation and process appreciation.)
Clinical Chemistry product related/application experience.
Strategic Development experience (GTM Strategy, Market assessment, business plan development)
Strong communication skills and demonstrated ability to work cross functionally with business leadership, sales, operations, R&D, quality, inventory and sourcing.
Experience in product or sales training, as well as customer presentations.
Cardinal Health is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.