Senior Marketing Manager (EMEA - Life Sciences)

Organization
NanoString Technologies
Job Location
United Kingdom
Salary
Competitive
Benefits

Competitive

Job Description

Job Summary: 

Home based out of UK, Germany, or France

Results-orientated, decisive, pragmatic, intuitive, self-motivated senior marketing manager/Director, capable of handling multiple projects at once and able to act on their own initiative. 
Excellent interpersonal skills, a good communicator and able to display flexible and creative thought processes, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader. 

You will have a strong ability to create and implement effective Tactical and Strategic marketing, positional and promotional Translational Genomics/Proteomics campaigns using a range of marketing methodologies, proven formats and media channels. Appreciation for the importance of market intelligence, customer segmentation and marketing data analytics.  Possess a unique understanding of the Life Science Market for Genomics and Proteomics to consistently measure the success of programs and events, to ensure NanoString exceeds it strategic objectives as a leader in the Life Science tools and molecular diagnostics markets.

Essential Functions:

  • Development and delivery of key strategic and tactical marketing programs and events for the basic and translational research market segment, aligned to the Global marketing plan and the segment strategy for both direct and distributor sales channels.
  • Development of key market segment positioning and highly effective product sales campaigns
  • Create high value product positioning, effective sales tools, marketing collateral, brochures, customer-facing presentations.
  • Lead tactical marketing activities for EMEA, delivering highly quality, high impact tradeshows and conferences, frequent, high impact direct email blasts, lead nurture programs and local seminars.
  • Design and implement high impact annual European NanoString User Group meetings
  • Define, execute and lead strategic marketing programs to create high value knowledge base of emerging application and research segments, ensuring NSTG are at the leading edge of all relevant new application developments.
  • Develop a comprehensive KOL program and strategic partnerships to ensure continued high level of thought leader interaction and advocacy of Nanostring Technology.
  • Design and execute local marketing initiatives and programs across EMEA with Regional Account Managers and Inside Sales function
Requirements

Requirements:

  • Home based out of UK, Germany, or France
  • Track record of brand management and market development in the Life Sciences and Translational Research market.
  • Proven ability in strategic marketing, setting tactical plans and tailoring content for specific channels.
  • Experience in delivering end-to-end marketing programs, engaging with the business to ensure smooth planning, consummate execution and accurate measurement of programs.
  • Proven abilities in establishing strategic marketing programs in Life Sciences Markets, delivering on high impact KOL and Advocacy campaigns.
  • Strong business acumen in relevant data analysis, budget and forecast planning
  • Ability to identify gaps in NanoString's knowledge and initiating strategies to fill them
  • Effective team player with a diverse approach, able to interact cross-culturally and internationally with a global mindset.
  • At least 8 years experience in the Life Science, translational research field
  • A proven track record within Marketing at Senior Manager level
  • Strong communicator
  • A university degree or equivalent
  • Professional marketing qualification would be advantageous
  • A very strong grasp of Genomics, Proteomics, including Gene Expression, DNA Analysis application, Protein Expression
  • Highly creative and innovative with a deep understanding of existing and emerging digital genomic analysis technologies
About Our Organization

NanoString Technologies (NASDAQ: NSTG) is a publicly held provider of life science tools for translational research and molecular diagnostics. The company's technology enables a wide variety of basic research, translational medicine and in vitro diagnostics applications.

NanoString's products are based on a novel digital molecular barcoding technology invented at the Institute for Systems Biology (ISB) in Seattle under direction of Dr. Leroy Hood. The company was founded in 2003 with an exclusive license to develop and market the technology. In 2008, NanoString launched its first commercial instrument system and began international sales operations with its first multiplexed assays for gene expression analysis. In 2010, the company launched new applications for the system to support microRNA analysis and copy number variation detection, and in 2013 launched Prosigna®, its first in vitro diagnostic product for prognosis of early stage breast cancer.

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