Senior Marketing Manager (4176) | GenomeWeb

Senior Marketing Manager (4176)

Organization
QIAGEN
Job Location
Germantown, MD 20874
Job Description

- Understand infectious disease market trends, develop and execute regional marketing strategy.
- Implement marketing and commercial product launch support plans in the infectious disease testing space.
- Responsible for developing key messages, sales support collateral to lab, physician, patient/advocacy, and funding/reimbursement segments.
- Market research on trends of industry, customers, and competition in the relevant areas.
- Responsible for marketing development activities, think entrepreneurially and innovate to drive portfolio penetration and growth.
- Continuous monitoring and analysis of marketing activities for best ROI and ongoing improvements.
- Designing and managing pricing strategies in line with market requirements and company profitability.
- Support sales activities & initiatives.
- Communicate, inspire, motivate and inform colleagues in marketing and sales teams.

Requirements

- Minimum 4-6 years professional experience with a good part in molecular biology industry.
- Strong marketing background including proven ability to manage budgets, analyze businesses, take products to market, execute marketing strategy & marketing campaigns.
- Strong project management & proven leadership skills.
- Molecular biology education background, or equivalent experience, ideally additional MBA or similar degree.
- Experience with social media as a marketing tool (Facebook, twitter, blogs, target audience related community sites) would be ideal.
- Must have strong prioritization skills, be self-directed, excellent communicator, results oriented and flexible, experienced in both strategic program development and tactical execution.

How to Apply

If interested, please apply online www.qiagen.com/careers

About Our Organization

As the innovative market and technology leader, QIAGEN creates sample and assay technologies that enable access to content from any biological sample.

Our mission is to enable our customers to achieve outstanding success and breakthroughs in life sciences, applied testing, pharma, and molecular diagnostics. We thereby make improvements in life possible.

Our commitment to the markets, customers, and patients we serve drives our innovation and leadership in all areas where our sample and assay technologies are required.

The exceptional talent, skill, and passion of our employees are key to QIAGEN’s excellence, success and value.

The GRE isn't a good predictor of graduate school performance or productivity, according to two PLOS One studies.

Bitesize Bio has some advice for scientists ready to leave their current lab behind.

A trio of editors from the Nature family of journals describes what make a peer review a good one.

Spots in genetic counseling training programs are competitive, Maclean's reports.