Senior Marketing Manager | GenomeWeb

Senior Marketing Manager

Job Location
Oakland, CA
Job Description

As the Sr. Manager, Global Marketing, you will provide leadership and direction for the company’s global marketing, fiscal management and strategic planning in one or more market segments to achieve revenue and profitability goals. You will provide direction and support to sales, product development, business development, legal, and finance for market segment revenue generation and operations management.


  • Lead and execute marketing communication plans to support marketing and business growth.
  • Oversee contractors and vendors (e.g. technical writers) and work with marketing and product teams in the development of promotional/technical content for execution of web, digital and social media plans.
  • Lead, oversee, and coordinate the deployment of marketing programs including advertising, PR, and web.
  • Manage ad agency, media buying, public relations, and other third party vendors.
  • Provide reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Develop and maintain identity within the corporate brand guidelines throughout the organization.
  • Participate in budget development for the department.  Monitor use of resources within budget limitations.
  • Develop and execute automated marketing program for the business.


Mandatory Requirements:

  • B.S. in life science field required, MBA or equivalent required. 
  • Seven or more years' experience in life science Marketing Management, to include focus on molecular diagnostics or genomics.
  • In-depth understanding of the marketing function including: strategic and tactical marketing, marketing communications, market research, product management, distribution channels, competitive intelligence, and customer relationship management.
  • Proven experience marketing both new technologies or more mature or established products. Demonstrated management of product portfolios through multiple stages of a product life cycle.
  • Good knowledge of existing and emerging distribution channels and how to employ them for competitive advantage.
  • Exceptional public speaking skills needed to represent corporation at external meetings, conferences and organizations. Able to present high level information for multiple audiences based on analysis and facts.
  • Executes sound judgment, analyzes issues, thinks strategically, creatively, and uses innovative ideas. Demonstrates exceptional problem solving, decision-making, conflict management, change management and negotiating skills.
  • Effectively develops trust, respect and cooperation across all areas of the organization and staff levels. Ability to measure organizational effectiveness, manages career development, create and manage cross-functional teams.


Preferred Qualifications:

  • MBA specialization in marketing management.
  • Minimum 3-5 years' experience in market research and product management.
  • Prior experience in international sales or marketing management.
How to Apply

Please apply via the job posting on our Careers page. 

About Our Organization

Omicia delivers a market-leading software platform that enables analysis, interpretation, and reporting on genomic data to expedite diagnosis and improve medical outcomes. Omicia’s products are in use at more than 500 world-class academic and clinical institutions worldwide. By accelerating understanding of the genetic basis of disease, drug response, and health, Omicia is unlocking the potential of individualized medicine. Headquartered in Oakland, California with an office in the UK, Omicia was founded by renowned industry veterans with a deep understanding of technology, genomics, and diagnostics. Investors include ARTIS Ventures, Acadia Woods Partners, Bay City Capital, Buchanan Investments, Casdin Capital, LDV Partners, Ping An, Roche Venture Fund, UPMC Enterprises and Yuri Milner. 

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