Senior Manager - Clinical Marketing | GenomeWeb

Senior Manager - Clinical Marketing

Job Location
Job Description


Counsyl has grown from a startup to become one of the largest clinical genome centers in the world. With this growth comes the necessity to bring on top-notch talent to help us strengthen our core initiatives and execute with excellence. We are looking for a Senior Clinical Marketing Manager to help us expand our footprint in Reproductive Health.
What you'll do

Lead the strategy and execution of marketing programs at Counsyl focused on a specific segment/vertical, reporting to our Senior Director of Clinical Marketing - Women’s Health. Develop deep subject matter expertise for this clinical audience as well as the DNA tests and competitors in this segment.
Drive core components of the marketing strategy and tactical plan in order to drive growth and meet our business objectives. Leverage relevant marketing channels - such as print/digital media, direct sales, publications, conferences, speaker programs, medical education, patient & payer pull-through - that reach the relevant clinical audience(s) to communicate, amplify, and reinforce our messaging to win in this vertical.
Partner closely with Sales to ensure that our sales force is educated and trained on how to differentiate our tests and our service platform, so they are positioned to protect and grow that business.
Partner with Product Strategy, Medical Affairs, Sales and other Stakeholders to help shape the product roadmap for Counsyl in assigned segment/vertical. Take leadership in new product launches to ensure that both the upstream and downstream aspects are defined and well-executed to maximize commercial impact.
Partner closely with Medical Affairs to ensure: that segment-specific thought-leaders are represented in our Ad Boards to guide strategy and investments in this vertical; that we are cultivating Counsyl advocates and speakers that can educate and amplify our value proposition and messaging to this clinical audience; and that we are driving data into the scientific literature that communicates our clinical leadership and test/service platform differentiation to this clinical audience.



5+ years marketing experience in diagnostics, therapeutics or medical technology
Diagnostic market experience with branded products that can influence clinical decision-making
Training in life sciences, genetics or direct experience as a healthcare provider, e.g., as a genetic counselor is preferred
Proven track record in driving successful clinical marketing and education programs - driven by strategic thinking and innovation
Broad understanding of marketing channels for message delivery, including direct sales, medical education, clinical publications, speaker programs, advertising, patient & payer pull-through, co-marketing alliances and corporate communications
Cross-functional management experience on healthcare launch teams
Entrepreneurial experience building/growing a business within an emergent category
Superior communication skills, verbal or written
Analytical, results-oriented, comfortable making data-driven decisions
Excellent prioritization skills as there will never be enough time to do everything
BA/BS in a field rel

Time commitment will include travel within USA -- approximately 20-30%



About Our Organization

Counsyl is a health technology company that offers DNA screening for diseases that can impact men, women and their children. The Counsyl philosophy is simple: screen for diseases where advanced knowledge makes a difference in health outcomes, whether it’s changing a behavior, pursuing preventative measures, or simply preparing for what lies ahead. The Counsyl team includes an accomplished group of problem-solvers — top engineers, scientists, and designers — who are taking the lead on building the modern clinical laboratory. Scientific rigor, custom robotics, and software are at the heart of every Counsyl product, resulting in better, faster and more affordable screens that are broadly accessible. Beyond the laboratory, Counsyl offers doctors and patients a technology platform for results delivery in real time, with on-demand access to board-certified genetic counselors. Counsyl has screened more than 500,000 patients and served more than 6,000 health care professionals in its CLIA-certified, CAP-accredited and NYS CLEP-permitted clinical laboratory. The company has raised a total of $102 million and is privately backed by RSTP, Goldman Sachs Asset Management, Founders Fund, Felicis Ventures, David Drummond, and other high profile investors.

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