Senior Director, Strategic Marketing | GenomeWeb

Senior Director, Strategic Marketing

Organization
10X Genomics
Job Location
San Francisco Bay Area, CA 94566
Job Description

By joining 10x Genomics, you can become an integral part of helping enable our customers expand the ways they explore, discover, process and innovate in the field of genomics.

Reporting to the Head of Global Marketing, the Senior Director of Market Insights and Strategy will be a key member of 10x Genomics’ marketing leadership team. S/he will combine solid business acumen with strong strategic thinking to guide insight-driven initiatives for multiple teams across the company.

Key Responsibilities

The leader is responsible for the discovery, consolidation and communication of key trends, opportunities and threats relating to customers, competitors, science and technologies that may have implications to 10x Genomics.  S/he will be key to the strategic planning processes for 10x Genomics’ core business (sequencing and applications) by partnering closely with product management, finance, sales development and other key stakeholders and by being an essential thought partner to the head of marketing and other executives. 

The leader is also responsible for analyzing, distilling and providing clear implications and guidance across broad and varied stakeholder levels. S/he must be a strong strategic thinker with the ability to develop innovative solutions to complex, unstructured problems while providing high-quality data and analysis aimed at solving strategic business issues for the company. 

Functional responsibilities include directing, overseeing, and conducting analyses of competitive environment, market trends and funding environments.  S/he will oversee market research and survey activities.

Essential elements and requirements of the position

Collaboration and Communication: Develops and sustains close working relationships with key stakeholders across marketing, development, research, sales, finance and business development. Builds diverse internal and external network for primary intelligence gathering and cross-validation. Develops presentations with clear storylines to communicate key conclusions and recommendations to Executive Leadership. Strong analytical and strategic thinking – able to see the big picture from scattered pieces of information. Ability to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders.

Market Insight Leadership: Conducts special projects and ad-hoc requests as identified by stakeholders and in conjunction with current and anticipated business priorities. Works with marketing, finance, development, research, sales and business development to develop customer modeling, customer segmentation and business forecasting models as needed. Drives and directs assimilation of customer, competitive and market intelligence to ensure that decision-making is supported by timely, accurate and cost-effective data and analysis. Ability to structure and present qualitative and quantitative data in a compelling and convincing fashion; strong writing, presentation, and project management skills. Ability to build a common, repeatable framework for incorporating market and customer data into all development plans; bringing VOC into products under development.

Market and Competitive Assessments: Drives development of holistic, predictive competitive landscape and market assessments and oversees other ad hoc analyses to proactively address issues in support of company objectives, mitigate decision risk, and drive action plans to ultimately improve overall strategic planning. Ensures self and team effectively analyzes and triangulates disparate and often incomplete information, determines significance, assesses implications, provides analyses and communicates data to key stakeholders with recommended actions and potential counter measures as appropriate. Ensures rigorous assessment of the accuracy, validity and reliability of gathered information. Leads and provides actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into trends with estimated business impact. Oversees the creation and maintenance of competitive intelligence and market analysis repositories and infrastructure to help efficiently facilitate knowledge management across internal stakeholders.

Leadership and Development: Pro-actively look for process improvement opportunities by challenging existing processes, proposing solutions, driving approved implementation plan to advance team capabilities, improve internal efficiencies and drive toward continued best-in-class functional leadership.

Requirements
  • Excellent written, verbal and interpersonal communication skills required
  • Proven analytical and project management skills required, including a thorough understanding of how to interpret business needs and translate them into application, operational requirements and ultimately actionable data
  • Cross-functional experience is a must; the ability to interact professionally with a diverse group of executives, managers, and subject matter experts and to inspire understanding and agreement
  • Must have demonstrated ability to lead and influence at a senior level
  • Proven ability to establish and leverage credibility and rapport with peers and senior executives
  • A minimum of 7 years of combined leadership experience in marketing, sales, corporate development
How to Apply
About Our Organization

10x Genomics is a Bay Area start-up developing new technologies for breakthrough next generation sequencing applications. The core technology combines advances in chemistry, biochemistry, microfluidics and computational biology.

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