Regional Sales Manager - West

Asuragen, Inc.
Job Location
2150 Woodward Street
Austin, TX 78744

We invest in your well being: health and dental coverage, stock options for every employee, wellness initiatives, disability coverage, 401(k) plan, professional development and more.

Job Description

The Regional Sales Manager will lead a team of Territory Sales Representatives in order to drive regional sales and profitability goals for Asuragen. The Regional Manager will lead this team to target and develop key accounts across the region.  This highly motivated leader is expected to coach and develop a team of representatives to build accounts for a referral base of customers to expedite portfolio usage across the region.



Key Requirements and Duties:


  • Achieve annual sales and profitability goals, project based initiatives and KPI goals regional for the Asuragen Portfolio
  • Develop Strategies to sustain existing business and drive further market share penetration with targeted customers
  • Take a leadership role and work collaboratively with Marketing and Customer Solutions to insure implementation in an efficient and timely matter
  • Lead and manage all business development activities related to the area.
  • Prepare and track sales forecasts for assigned products
  • Support company exhibitions at key North American meetings when requested.
  • Leverage contracts and existing business partnerships to drive more profitable revenue growth and standardization across the Asuragen product portfolio
  • Monitor and communicate key market and competitive intelligence across the Asuragen organization where appropriate
  • Cultivate and maintain relations with key stakeholders both internally (Asuragen) and externally (Customers)
  • Understand the Asuragen contracting process within each segment; negotiate and implement compliance driven contracts and hunting licensed for the complete portfolio
  • Collaborate with the management team to develop strategies and drive execution upon contract implementation to capture new and incremental business
  • Lead corporate presentations with key stakeholders with target accounts to promote Asuragen.
  • Work directly with large clinical reference labs, regional reference labs, university hospitals, and other targeted accounts within a specified region
  • Work with Head of North America Sales and Marketing in development and execution of short and long-term sales strategies
  • Forecast and close business opportunities to achieve territory targets
  • Lead Territory Managers towards goal attainment and professional development through personal coaching and leading by example
  • Play leading role in planning and executing periodic sales meetings, both via video conference and live
  • Manage customer relationships, with special focus on key accounts and KOLs
  • Other duties as assigned


  • Bachelor's degree (B. A or B.S) from four-year college or university
  • 8-10+ years diagnostics sales experience and 3+ management experience preferred
  • 2-4 years of Molecular Laboratory experience in clinical and research settings desirable
About Our Organization

Asuragen is a global diagnostic products company delivering solutions that build knowledge and understanding of complex clinical questions. Asuragen’s application of its deep scientific heritage and molecular expertise delivers diagnostic products in oncology and genetics that provide the best answers with optimal workflows – so time can be spent delivering actionable insights, rather than searching for them. With innovative approaches to kit development and a broad range of molecular chemistries, Asuragen produces assays that ensure reproducible results. From discovery and development to regulatory support to global commercialization, we also provide a tailored approach that efficiently delivers custom and companion diagnostic products for our partners. Asuragen is located in Austin, Texas, which is consistently ranked in the top 10 of “best places to live” list of US cities. Asuragen offers a competitive salary, medical, dental, disability and life insurance, a 401(k) plan with company matching contributions, employee stock option plan, and a tuition reimbursement plan.

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