Regional Marketing Manager - APAC

10x Genomics
Job Location
US Based
Job Description

We are seeking Regional Marketing Managers (RMM) for [the Americas (AMR), EMEA and APAC] who will plan, design and execute all marketing activities for their assigned regional territory. Regional Marketing Managers should have strong technical knowledge in the area of Next Gen Sequencing and / or Single Cell and have demonstrated experience localizing marketing programs in the Next Gen Sequencing and Single Cell markets. Each Regional Marketing Manager will interact cross functionally with members from commercial sales and global marketing and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key Skillset includes: regional marketing, program localization, sales enablement, lead generation and tactical marketing.


Key Responsibilities

  • Regionalization and localization of marketing programs in [local region]
  • Effectively translate the global strategic plan into a regionalized tactical plan that meets or exceeds regional business objectives and deploy programs and tools to support regional sales teams and/or distributors
  • Select appropriate program tactics for countries in your assigned territory, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
  • Management of regional vendors, media, publications, conferences, trade shows, user group meetings and channels
  • Responsible for pipeline goal achievement across all regions
  • Knowledge of key accounts, KOLs and centers of excellence in assigned region
  • Share program resources across regions, and identify potential reuse of US programs across regions
  • Owns content reuse and localization process requirements, including execution of the localization process
  • Alignment of regional marketing program to company messaging themes AND local sales in each region
  • Educate Global Marketing on local regulatory and compliance requirements for assigned territory
  • Develop sales tools and training materials that support regional sales teams achieve territory goals
  • Regional market intelligence to provide insight to global marketing and product management
  • Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
  • Establishing local regional operational processes and systems
  • Collaborate for all CRM related aspects of sales & marketing integration
  • Improve the size and quality of marketing leads in salesforce CRM database for assigned territory
  • Measure and evaluate impacts of owned marketing programs and track assigned spend
  • Works closely with the US and Global Marcom team to develop program metrics & effective tactics
  • Responsible for defining channel training requirements linked to program execution
  • Serve as single point of contact between the regional sales channels and the global marketing team

Required Skills and Background

  • Requires a Bachelor’s Degree in Biology, Molecular Biology, Biochemistry or related field; or the equivalent knowledge and experience. A Master’s or PhD degree is desirable.
  • Extensive knowledge of Next Gen Sequencing markets, products & marketing channels in assigned territory
  • Requires a minimum of 3-5 years of related experience in Life Science, in a field marketing environment
  • Combination of strong operational and strategic marketing management skills
  • Ability to work both independently and with distributed teams to achieve goals
  • Excellent English communication skills (written / oral / presentation).  Additional language skills an advantage.
  • Must be willing to travel up to 40%.
  • Ability to communicate effectively with and translate materials to the native language(s) used in one or more countries in assigned territory
How to Apply
About Our Organization

10x Genomics meets the critical need for long range, structural and cellular information, with an innovative system that transforms short-read sequencing technologies. Our Chromium™ System supports comprehensive genomics and high-throughput single cell transcriptomics. It enables researchers to discover previously inaccessible genomic information at unprecedented scale, including phased structural variants, phased single nucleotide variants, and dynamic gene expression of individual cells—while leveraging their existing sequencing systems and workflows.

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