Product Marketing Manager, NGS Target Enrichment

Organization
New England Biolabs
Job Location
240 County Road
Ipswich, MA 01938
Job Description

New England Biolabs is inviting applications to join the expanding NEBNext® commercial team. Using extensive knowledge of customer needs and market trends, the NGS Target Enrichment Product Marketing Manager is accountable for developing and implementing the strategic direction and global marketing tactics to drive revenue and brand growth for the rapidly growing target enrichment products within New England Biolabs’ NGS (NEBNext) product portfolio.

 

Primary Responsibilities:

  • Act as a champion for the products, both internally and externally, to achieve the goals set for the products.
  • Identify new product and market opportunities related to the products, working closely with product development and production teams, as well as others internally, to realize them.
  • Maintain a strong knowledge of market trends and customer needs for target enrichment technologies, including pre-defined and custom content. This will include managing close relationships with key opinion leaders (KOLs), as well as deploying appropriate market research activities.
  • Develop and implement marketing strategies that match customer needs with the specific benefits of the products to create unique and sustainable market positions.
  • Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth.
  • Propose and support the optimum channel through which to market and sell the products.
  • Manage all aspects of the product life-cycle and ensure appropriate post-launch support.
  • Propose and manage product pricing.
Requirements

Required Qualifications and Experience: 

  • Master’s degree or higher in one of core life science disciplines; molecular biology, genetics, biochemistry, etc.
  • MBA or equivalent on-the-job marketing training.
  • Minimum five years’ experience in the life science industry.
  • At least two years’ experience with next generation sequencing (NGS) products and technologies, ideally with target enrichment
  • Experience developing novel growth strategies for complex product portfolios.
  • Experience developing and launching multiple new products, including managing the development of their promotional, pricing and channel tactics.
  • Experience managing the life-cycle of a range of products from idea conceptualization through launch, growth and maturity.
  • Proven leadership skills, with ability to motivate and direct a cross-functional team.
  • Strong project management skills and the ability to multi-task, prioritize and manage multiple projects simultaneously.
  • Basic understanding of the selling process and how it is used effectively within the NGS market.
  • Strong communication and presentations skills; both written and verbal.
  • Ability to travel, including overseas, up to 30% of time.

 

Preferred Qualifications and Experience: 

  • Good understanding of the needs for NGS products and technologies in the clinical and pre-clinical markets.
  • Good understanding of the needs for NGS products and technologies in the Ag Bio market.
How to Apply
About Our Organization

New England Biolabs, Inc. (NEB) is a privately held biotechnology company with a worldwide reputation for providing quality reagents for the molecular biology market. NEB’s customers range from small academic laboratories to major research institutions to large industrial corporations. NEB has a strong research focus, and relies on the cooperative interaction of a motivated workforce for its success.  NEB is located in a beautiful estate setting, LEED certified building north of Boston.

 

 

New England Biolabs is an Equal Opportunity/ Affirmative Action Employer of Minorities, Females, Disabled and Protected Veterans

 

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