Product Marketing Manager, DNA Amplification

New England Biolabs
Job Location
Ipswich, MA 01938
Job Description

Using extensive knowledge of customer needs and market trends, the Product Marketing Manager is accountable for developing and implementing the strategic direction and global marketing tactics to drive the revenue and brand growth for the DNA Amplification range of products within New England Biolabs’ product portfolio.

Primary Responsibilities:

  • Act as a champion for the given range of products, both internally and externally, to achieve the goals set for the products.
  • Represent the Marketing Department on the cross-functional DNA Amplification Advocacy Group to develop the strategic and tactical plans for this product portfolio.
  • Develop and maintain a strong knowledge of market trends and customer needs for the given range of products. This will include deploying appropriate market research activities to ensure that this knowledge is both up-to-date and of the necessary level of detail.
  • Develop and implement marketing strategies, including digital marketing strategies, which meet the customer needs with the specific benefits, to create unique and sustainable market positions.
  • Identify new product and market opportunities related to the given range of products, and work with the DNA Amplification Advocacy Group and all departments, internally, to realize them.
  • Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth.
  • Propose and manage product pricing for the given range of products. This includes working with the individual NEB Subsidiaries to gain price agreement, globally.
  • Propose and support the optimum channel through which to market and sell the different products.
  • Manage all aspects of the product lifecycle and ensure appropriate post-launch support.
  • Monitor the revenue, profitability and market share of each product in the range to assess strategy and build a knowledge base of best practices in order to increase the success of future plans.
  • Bachelor’s degree or higher in one of core life science disciplines; biochemistry, genetics, molecular biology, etc. MBA preferred, but not necessary.
  • At least 5 years’ marketing experience in the life science industry, including direct experience managing products that serve the DNA amplification field.
  • Strong understanding of the core principles of marketing and how to best apply them to the life science market, including knowledge and experience of digital marketing strategies and tactics.
  • Good understanding of the selling process and how it is used effectively with varying product types in different segments of the life science market.
  • Experience managing the lifecycle of a range of products from idea conceptualization through launch, and growth and maturity.
  • Proven leadership skills, with ability to motivate and direct a cross-functional team.
  • Strong communication and presentations skills; both written and verbal.
  • Strong project management skills and the ability to multi-task, prioritize and manage multiple projects simultaneously.
  • Ability to travel up to 25% of time, including overseas.
About Our Organization

New England Biolabs, Inc. (NEB) is a privately held biotechnology company with a worldwide reputation for providing quality reagents for the molecular biology market. NEB’s customers range from small academic laboratories to major research institutions to large industrial corporations. NEB has a strong research focus, and relies on the cooperative interaction of a motivated workforce for its success.  NEB is located in a beautiful estate setting, LEED certified building north of Boston.


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