Job ID: 10705
At Affymetrix, we are passionate about enabling our customers, scientists, and clinicians to improve human health and wellness by understanding and applying biology for a better world. Our employees bring talent, creativity, collaboration, and energy to what they do. Join us at Affymetrix and make a difference.
Product Manager - Based in San Diego
We are seeking a highly motivated Product Manager. The ideal candidate will be responsible for the product lifecycle and strategic and tactical marketing strategy of product lines. Defining the product line vision, gathering and prioritizing customer requirements, and working with R&D to develop new products will be key activities. The product manager will need to ensure that the product line and marketing efforts support the company’s overall strategy and goals.
Essential Duties and Responsibilities include the following (other duties may be assigned.):
The individual will work closely with the Marketing Director and various other marketing team members to ensure product line strategy and goals are met. A significant amount of time will be dedicated to defining the product line strategy and yearly roadmap as well as maintaining progress on the plan. This includes defining the product line position, maintenance of product lifecycle from product launch through discontinuation, pricing, promotion, development of sales and education tools, performing technical training as needed, and providing forecasts (both planning and sales) and revenue reports as requested.
The individual will have primary responsibility for understanding the marketplace for their assigned product line and staying abreast of changes in the competition as well as changing customer needs. You must enjoy spending time in the market to understand the problems, establish collaborative relationships with opinion leaders, and find innovative solutions for the broader market. The product manager develops new ideas, recommends changes to product line offerings and marketing plans, based on marketplace feedback.
You will define and coordinate the go-to-market strategy alongside regional marketing and marketing communications to build and support product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with and through the sales channel and key customers.
It is critical for the product manager to display a high level of critical thinking in cross-functional process and build strong working relationships with Sales, Regional Marketing, Customer Service, Technical Support and Operations to ensure revenue and customer satisfaction goals are met.
Perform other related duties as assigned.