Product Manager

Lucigen Corporation
Job Location
Middleton, WI
Commensurate upon experience

Lucigen offers competitive salaries and benefits. For more information, see

Job Description

Lucigen seeks a results-oriented and experienced product manager to develop and manage a portfolio of amplification and related products, including products for PCR, RT-PCR, and nucleic acid purification. Additional responsibilities for the position include:

  • Develop the tactical plans to execute the product line marketing strategies; create and deploy marketing collateral in support of new and existing products
  • Perform financial review of product performance, product positioning, value to the customer, competitive situation in the market, market trends, market-share gains, wins/losses, and best practices on a regular basis for assigned product line
  • Lead strategic planning teams and drive new product development process from concept through commercialization, including voice-of-customer (VOC) research, definition of customer and product requirements and value proposition; manage product launches and sales training
  • Identify market opportunities and translate customer needs into customer-focused requirements in language appropriate for internal design and execution
  • Establish product/technology differentiation, positioning, and value proposition; ensure pricing achieves margin expectations and market penetration
  • Execute post-launch review metrics, evaluation of product performance in customer’s hands and VOC
  • Manage response to customer complaints with cross-functional teams
  • Plan and manage tradeshows, symposia, and other customer-focused events for assigned product line
  • Develop revenue and usage forecasts for product line and services
  • Work collaboratively with other members of the Marketing and Lucigen teams to drive growth for the business segment
  • Prepare and give presentations on marketing and sales strategies and product performance
  • Maintain network of internal and external business contacts; network with customers to understand technical needs, trends, and future products; build long-term relationships with customers, stakeholders, and/or key opinion leaders
  • Assist on sales calls or closing sales, when appropriate
  • Travel for business purposes (international and domestic) will be required (minimum of 20%)

This position requires a B.S. or B.A. degree (M.S. or Ph.D. preferred) in a life sciences-related discipline. Additional requirements include:

  • 3-5 years of life sciences industry experience in a customer-facing role (marketing, sales, or technical support)
  • Understanding of PCR and general products, as well as experience in molecular biology
  • Proven ability to build relationships and guide teams with representatives from multiple functional areas
  • Demonstrated experience with and accountability for managing and growing a complex multi-million-dollar product portfolio, to include revenue and profitability responsibility
  • Experience proactively driving a product area/strategic portfolio management, taking appropriate risk, conducting analysis, and presenting business analysis and forward-looking business plan to senior leadership
  • Demonstrated capability to manage and act on financial information, manage project scope, and prioritize multiple projects
  • Experience working with domestic/international distributor marketing organization to affect global product launch, positioning, and promotion
  • Communicate and negotiate effectively with several levels of co-workers and external contacts, both in writing and verbally; adapt style and approach to suit different audiences; build rapport and gain support/commitment; demonstrated effective written and verbal communication skills  
  • Knowledge of manufacturing process, inventory management, and distribution logistics
  • Aptitude to work in a complex and rapidly growing company
  • Results-oriented, ensuring targets are met on time and on budget
  • Must demonstrate good professional judgment and reliability
  • Must be highly accurate and detail-oriented
  • Knowledge of Microsoft Office Products
  • Experience working with information technology, including database software
How to Apply

Interested candidates should submit their resume to with Job #017200GW  in the subject line.

About Our Organization

Lucigen Corporation is working to improve people's lives by providing quality products and services to life science and healthcare professionals. Lucigen provides biomedical research products and services to customers worldwide, all under an ISO 13485-compliant quality system. Core competencies include enzyme evolution, protein expression, cloning, competent cells, NGS, and molecular diagnostics.

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