Product Manager

Digital Biology Center- Bio-Rad
Job Location
Pleasanton, CA 94588
Job Description


This position will support the Digital Biology Center at Bio-Rad Laboratories in Pleasanton  CA. The role will drive new product development at the interface of digital PCR and next generation sequencing. Specific duties required include the following:


  • Support worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets and action items
  • Provide R&D with market driven input for product development strategies, assist R&D and manufacturing with product commercialization issues
  • Assist in creating strategic global marketing plans including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning and elements of marketing mix (product, price, promotion and distribution) to create competitive advantage
  • Employ experience and knowledge to improve processes in areas of direct and indirect responsibility
  • Establish relationships and/or collaborations within key industry leadership sectors
  • Measure business performance against expectations, report on results, and adjust strategies and tactics to accomplish business goals
  • Work with product commercialization team to drive revenue and execute marketing strategies
  • Travel worldwide to obtain direct knowledge of internal and external opportunities


  • BS/BA in Life Science required (MS or PhD desired)
  • Strong understanding/experience of next generation sequencing, and related genomics technologies; qPCR experience is a plus
  • 3-5 years marketing (or related role) in the life sciences, particularly in the area of gene expression research
  • Up-to-date laboratory skills and vernacular; an ability to work with researchers (internal and external)
  • Hands-on use of complex genomics analysis tools and methods
  • Must have a professional manner, and a demonstrated ability to work collaboratively within cross-functional teams
  • Ability to ask open questions and have strong listening skills
  • Ability to work effectively on teams by working toward consensus but also highlighting important issues and findings
  • Requires demonstrated planning/organizational skills
  • Executes sound judgment, analyzes issues, thinks strategically, creatively, and uses innovative ideas
  • Demonstrates exceptional problem solving, decision-making, conflict management, change management and negotiating skills
  • Exceptional public speaking skills needed to represent corporation at external meetings, conferences and organizations
  • Able to present high level information for multiple audiences, including scientist, executives, and laymen
  • Experience organizing and communicating technical information and training materials that meet customer and sales person's needs
  • Experience defining, establishing and managing collaborations with researchers
  • The candidate will travel up to 25%, both domestically and internationally
  • Proficiency in the following required: Microsoft Word, Excel, and PowerPoint
  • Excellent written and verbal communication skills


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How to Apply
About Our Organization

Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb) has remained at the center of scientific discovery for more than 50 years, manufacturing and distributing a broad range of products for the life science research and clinical diagnostic markets. The Company is renowned worldwide among hospitals, universities, major research institutions, as well as biotechnology and pharmaceutical companies for its commitment to quality and customer service. Founded in 1952, Bio-Rad is headquartered in Hercules, California, and serves more than 85,000 research and industry customers worldwide through its global network of operations. For more information,

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