Product Manager

GenMark Diagnostics
Job Location
Carlsbad, CA
Job Description

Purpose of the Position:
The Product Manager is responsible for defining the product strategy and product offering, support of new product development and clinical trials, pricing, positioning, and sales training to drive the overall success of the business.

Essential Duties and Responsibilities
• Create strategic and tactical marketing plans to drive continued growth in existing and new markets.
• Perform market research and gather customer feedback in order to define, prioritize and develop corresponding justifications for market requirements of new products.
• Support the product development organization by representing the voice of the customer throughout the entire life cycle of the product.
• Cultivate and maintain relationships with KOLs, corporate partners, VIP customers and professional societies that drive test adoption and product endorsements.
• Responsible for product lifecycle management for all existing product lines assigned; including tracking success and managing resolution of issues.
• Develop and implement product launch plans including sales training, positioning, competition, and competitive technical analysis.
• Serve as the company expert with respect to our competition for the assigned product areas and ensure real-time communication of updates to the field, senior management and customer support organizations.
• Support the sales organization and customers by providing information about products, technology, or other issues requiring Marketing input or assistance.
• Ability to travel up to 25%.


Key Qualifications & Experience Requirements:
• Bachelor's degree medical technology, biology, chemistry, or related life science field. MBA or advanced technical degree (MS, PhD) preferred.
• Minimum of 2 years’ experience in commercial roles within clinical diagnostics. Direct selling experience strongly preferred.
• Minimum of 2 years’ experience in marketing molecular diagnostics products.
• Minimum of 5 years of hands-on molecular biology experience in either industry or academia, including laboratory research and peer review publication analysis.
• In depth knowledge and technical grasp of Molecular Biology and Microbiology laboratory techniques.
• Ability to multi-task across a range of products and disease states.

All employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, creed, ancestry, marital status, non-job-related handicap or disability, veteran status, or any other legally protected status.

About Our Organization

GenMark Dx’s mission is to become the market leader in providing high value, simple to perform, clinically relevant multiplexed molecular tests to aid in the diagnosis of disease and the selection and dosing of therapies. GenMark Dx’s proprietary eSensor® technology is based on the principles of competitive DNA hybridization and electrochemical detection. Our eSensor® technology is highly specific for the target biomarker and is not based on fluorescent or optical detection. As a result, our diagnostic tests are less prone to sample contamination risk and do not require many of the time-consuming washing and preparation steps required by competing multiplexing technologies.

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