Prenatal Marketing Manager

Organization
Sequenom
Job Location
San Diego, CA
Salary
Base, bonus and equity
Benefits

Full benefits offered

Job Description

The Prenatal Global Marketing Manager will manage the global product development, promotion, performance and increased profitability for assigned prenatal diagnostic product lines. They will solicit, analyze and communicate feedback from customers and work closely with Sales, Operations, R&D, Marketing Communications, Global, Regulatory and other departments to ensure that the products meet the company’s high standards and are marketed effectively.

Responsibilities:

Work closely with Director of Marketing to achieve forecast goals.

Develop, facilitate and fulfill promotional tactics.

Identify and establish key customer collaborations in order to drive sales tools, publications and marketing literature for critical market opportunities.

Help define target global markets, messaging and promotion strategies for assigned product lines.

Monitor and amend marketing plans to achieve sales goals.

Identify business gaps and create solutions to fill those needs.

Create and facilitate sales training content and field communications.

Create and update sales aids, collateral and promotion programs.

Travel to trade shows, meetings and customers to gather information necessary to further understand and manage assigned product lines.

Work collaboratively with internal and external customers to achieve brand objectives.

Regular field travel with sales representatives to understand market and customer needs.

Requirements

Bachelor’s degree in Biological Science, MBA preferred

3-5 years experience in marketing or product management

Preferably additional experience in sales, sales training and/or marketing research

Experience marketing or selling regulated products

Knowledge of molecular diagnostic and genetic testing market, prenatal diagnostics highly preferred

Strong written and verbal communication skills

Effective organizational and time management skills; ability to set priorities, complete tasks, and meet strict deadlines

Collaborative, energetic team-player who is able to communicate effectively to solve problems, work independently; and extremely reliable

About Our Organization

Sequenom Laboratories, a wholly-owned subsidiary of Sequenom, Inc., is a CAP accredited and CLIA-certified molecular diagnostics laboratory, dedicated to the development and commercialization of laboratory-developed tests (LDTs) for prenatal and ophthalmic diseases and conditions.
As a life sciences company, Sequenom (NASDAQ: SQNM) has a guiding vision: To improve healthcare by providing revolutionary genomic and genetic analysis solutions for the clinical research and molecular diagnostic markets.

What makes this vision a reality? Our deep commitment to "Quality of Science." For us, only the highest quality is acceptable. Sequenom team members thrive in a "science first" environment where ideas and innovation are part of daily life. This is your opportunity to work on cutting-edge science that is revolutionizing patient care.

Our innovation-driven culture means life at Sequenom is fast-paced, dynamic, and fun with rewarding benefits and performance rewards. With a clear vision for the future, all employees have the opportunity to make a difference and are encouraged to share new ideas. We foster a collaborative work environment and encourage curiosity at all levels. Our corporate headquarters is located in the heart of San Diego’s life sciences community, less than a mile from the beach.

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