Online Marketing Manager

Organization
Clontech Laboratories, Inc.
Job Location
Mountain View, CA 94043
Job Description

Clontech Laboratories, Inc., a manufacturer and developer of reagents and supplies for biotechnology research, is currently seeking an experienced On-line Marketing Manager to join its growing marketing team in Mountain View, CA.

Major responsibilities include:

  • Lead the implementation of ecommerce integrations via cXML, XML and EDI.  Responsible for insuring that products are accurately and attractively displayed on shopping sites such as SciQuest
  • Responsible for website revision project currently in progress.   Project includes elements such as responsive design, faceted search and strategies to provide extensive customer interaction and customization. Comprehensive management of external web developers and internal personnel in creating the website content, wireframes and customization.   Website will serve worldwide customers
  • Lead team responsible for day-to-day implementation of web content upgrades and maintenance
  • Lead team responsible for web marketing through Google AdWords, retargeting and social media
  • Regular reports on effectiveness of marketing campaigns via a marketing automation system (Marketo), CRM (Salesforce) and Google Analytics.  Analyze website performance and opportunities for enhancement
  • Provide leadership to keep marketing team abreast of changes and opportunities presented by developing web trends and new software tools to aid in customer engagement
Requirements

Requirements:

  • Bachelor’s degree in marketing with emphasis on web marketing tools or equivalent experience gained through at least 6 years of experience.  Familiarity with biological sciences highly desirable
  • Extensive project management skills and deep knowledge of cutting-edge web features/technology required
  • Prior experience in launching a website a plus
  • Experience in managing a small and rapid paced team involved with emarketing
  • Demonstrated attention to detail and able to manage multiple projects with tight deadlines
  • Demonstrated experience in leadership of a team responsible for a major website project
  • Demonstrated experience in selecting and developing a web marketing team
How to Apply
About Our Organization

Clontech Laboratories provides kits, reagents, and services that help researchers explore questions about gene discovery, regulation, and function. As a member of the Takara Bio Group, Clontech is part of a company that holds a leadership position in the global market and is committed to improving the human condition through biotechnology. Clontech's mission is to develop high-quality innovative tools and services to accelerate discovery.

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