Marketing Specialist / Senior Marketing Specialist

Organization
Pacific Biosciences
Job Location
1380 Willow Road
Menlo Park, CA 94025
Job Description

Pacific Biosciences is seeking an ambitious and results-oriented Marketing Specialist to join our Human BioMedical Marketing team.  The ideal candidate will have proven marketing experience in the life science tools space with a strong background in the production of marketing collateral for content marketing.  An educational background and/or professional experience in the Human genetics/genomics field are also required. 

This position will be responsible for the development and execution of targeted marketing activities to drive deep engagement within the Human BioMedical research community.  The role will require a healthy balance of marketing, business development, scientific acumen, and project management skills in order to develop go-to-market programs and work effectively with the commercial team to execute.  

 Responsibilities:         
•    Conduct market research and engage with key opinion leaders in the Human BioMedical research community.
•    Gather voice-of-customer value propositions for target market segments.
•    Develop and maintain up-to-date positioning, messaging for relevant personas within target market areas.   
•    Write and produce marketing collateral for content marketing
•    Coordinate go-to-market program execution across cross-functional teams and key stakeholders.
•    Support the implementation and roll out of marketing programs responsible for delivering awareness and leading to customer adoption in Human Biomedical research space.  Includes collaboration on content for industry inbound and outbound marketing activities. 
•    Conduct commercial sales training (key selling points, competitive counters, available support material, etc) on a regular cadence to ensure sales team is successful selling to target market and aware of proper positioning.
•    Build strong relationships with key partner stake holders including Sales, Product Management, MarCom, Collaborations and Development. 
•    Authoring and editing of market specific communication collateral including web-page content, blog postings, case studies and PR material. 

Requirements

•    5  year’s work experience with life sciences/scientific technology and prior experience in marketing and/or business development required. 
•    Significant knowledge and experience with Human Biomedical research markets required.  Direct experience in the genomics or sequencing field is a plus.
•    Proven writing skills
•    Strong business acumen and sound business judgment. 
•    Excellent communication and presentation skills, including different levels and audience sizes both within and outside of the organization
•    Ability to understand technical concepts and communicate them clearly to individuals with varied backgrounds and skill levels
•    Effective at driving cross team collaboration and building consensus 
•    Highly motivated, self-starter who can work with minimal supervision.
•    Team player with an extremely positive “can-do” attitude and collaborative spirit
•    Ability to travel 25% (domestic and international)

About Our Organization

Pacific Biosciences’ mission is to transform the way humankind acquires, processes and interprets data from living systems through the design, development and commercialization of innovative tools for biological research. The company has developed a novel approach to studying the synthesis and regulation of DNA, RNA and protein. Combining recent advances in nanofabrication, biochemistry, molecular biology, surface chemistry and optics, Pacific Biosciences has created a powerful technology platform called single molecule, real-time, or SMRT™, technology. SMRT technology enables real-time analysis of biomolecules with single molecule resolution, which has the potential to transform the understanding of biological systems by providing a window into these systems that has not previously been open for scientific study. 

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