The Marketing Specialist will be responsible for supporting and executing campaigns through a combination of channels including telephone, email and online for lead nurturing and customer engagement in support of the Life Sciences business area at QIAGEN. The Specialist will have a primary focus in following up by phone and email with existing and potential customers, frequently scientific researchers who have attended one of our educational webinars or who have requested additional information or a product sample.
- They will engage with these researchers to assess their needs and determine the next best step, which could include finding answers to questions they may have, research study and product recommendations, helping to connect them with a sales representative, or providing them a quote.
- As the company expands marketing efforts with various online and social media channels, the Specialist will monitor and respond to relevant online comments for customer engagement and lead nurturing.
- The Specialists will utilize one or more customer relationship management (CRM) databases for their activities and to input new information that will increase sales effectiveness.