Marketing Program Manager - Oncology

Organization
Invitae
Job Location
San Francisco Bay Area
CA
Benefits

Please see job description

Job Description

SUMMARY

The Marketing Program Manager – Oncology is responsible for the development and execution of marketing programs that drive the sale of Invitae’s oncology panel genetic tests. The ideal candidate will develop the oncology marketing program strategy as well as manage all campaign activities by working closely with product management, sales, clinical team and marketing. This position will report to the Head of Marketing.

 

PRIMARY RESPONSIBILITIES AND ESSENTIAL DUTIES

  • Drive the strategic development and tactical execution of oncology targeted marketing messaging and programs, go-to-market strategy and tactical activities to support sales goals
  • Partner with existing Marketing Program Manager – Oncology to develop programs for existing and new oncology genetic tests 
  • Collaborate with product management, clinical team, sales, and other resources to create the supporting materials for awareness, lead generation, lead nurturing, sales engagement, customer education and other marketing program deliverables 
  • Develops product positioning and messaging that is effectively communicated and reaches the appropriate target audience 
  • Capture, measure and analyze relevant data across activities and programs to evaluate effectiveness and ROI; collect information and data to produce consolidated monthly campaign metrics; consistently iterate and improve marketing and lead nurturing activities through measurement and optimization
Requirements

REQUIREMENTS AND QUALIFICATIONS

  • 7+ years successful related business/marketing experience
  • Experience in managing and executing B2B direct marketing customer lead generation and acquisition program
  • Prior experience in clinical, medical, or Life Science industries
  • Experience working on joint marketing programs with channel partners and distributors
  • Strong organizational skills with the ability to handle multiple, high-priority projects with a keen attention to detail
  • Knowledge of CRM systems (Salesforce.com) and Marketing automation systems (Act-on, Marketo) a plus
  • Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
  • Bachelor's degree in Marketing, Business or related field
How to Apply

Please apply through our company website

 

https://www.invitae.com/en/careers/

 

About Our Organization

Invitae envisions a world in which genomic sequencing routinely informs lifelong health care decisions. We provide comprehensive, rapid, and affordable genome sequencing and clinically relevant interpretations of genomic data. We are committed to enabling the utilization of genomic data in order to improve health, catalyze scientific and medical research, and contribute to improved outcomes for everyone. Invitae is an open, title-free company that operates as a meritocracy. We focus intently on our ability to deliver reliable solutions that contribute to improving people's lives. We ruthlessly eliminate overhead and policies that interfere with productivity. We have excellent benefits. Our San Francisco location is in the hip SOMA neighborhood, near great restaurants. Our office in Palo Alto is right on University Ave. Both are a couple of blocks away from CalTrain. Many of us bike or take public transit to work. We work hard during the week and we rest on the weekends.

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