Marketing Product Manager | GenomeWeb

Marketing Product Manager

Job Location
South San Francisco, CA
Job Description

The Position

Veracyte is seeking an exceptional Product Manager to take a leadership role on our pulmonology team. This is an opportunity to help launch a product - a first in class genomic test to more accurately and safely diagnose lung cancer. The role is brand new and will be managing product and marketing activities related to the launch and ongoing product adoption.

The Product Manager will oversee the customer experience of the product, including the development and maintenance of all materials related to test ordering, delivery and reporting and all other channel specific product collateral and other tangible collateral. The manager will be the voice of the customer (Health Care Professional and Patient), leading customer research to optimize the experience for both patient and health care provider. The Product Manager will work with a highly motivated team to develop sales tools to support a successful product launch and contribute to ongoing sales training. In addition, the position will help develop customer analytics that best predict the performance of the business as well as marketing metrics that measure the impact and success of product strategy.


Who You Are

You are excited to apply your product launch experience to an important, emerging area in diagnostics. You have at least four years of product management experience, preferably in diagnostics, genetic testing and/or medical devices. You've had a hands on project manager role in the development of requisition forms, kits, shipping material and test reporting through collaboration with groups across the company and external vendors. In previous roles you are known for excellent collaboration and communication skills to drive for results. Helping a team be successful motivates you as well as does bringing creative solutions in a fast paced work environment.

About Our Organization

Veracyte is pioneering molecular cytology; we are dedicated to helping people avoid unnecessary invasive procedures just to get a diagnosis and to reducing healthcare costs at the same time. We use rigorous science to unlock genomic answers from tiny numbers of cells obtained through minimally invasive methods before surgery is needed. We launched our first product the Afirma® Thyroid FNA Analysis, with a genomic test at its core in record time and have already helped save thousands of patients from unnecessary surgery due to ambiguous thyroid nodule biopsy results. Our genomic test is offered by hundreds of physicians around the country, is covered by Medicare and private payers, and is clinically validated, including in a multicenter study published in the New England Journal of Medicine. The Wall Street Journal named us to its list of top-50 venture capital-funded companies in 2011, BayBio honored us with its Fast Start award in 2012, and In Vivo: The Business and Medicine Report featured us recently as a model for how to build a molecular cytology company. In 2014 our employees voted us a Bay Area News Group Top Workplace.

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