Marketing Operations

Organization
Invitae
Job Location
San Francisco, CA 94107
Job Description

Invitae is a rapidly growing genetic testing company driven by the mission to expand access to high-quality, comprehensive, low-cost genetic testing. To support this growth, Invitae is looking to add a marketing operations manager to our marketing team.  The marketing operations manager will be responsible for managing the marketing technology solutions and database, identifying new ways to use our tools and data to drive growth and efficiency, and driving analysis to assess and improve the team’s performance.

PRIMARY RESPONSIBILITIES AND ESSENTIAL DUTIES

  • Technology Solutions & Database Management
  • Manage the technology solutions used by the marketing team (including marketing automation, digital survey, website analytics, advertising and other key software solutions) to ensure we drive maximum value and efficiency from them
  • Identify new potential solutions to drive greater team efficiency and performance and work with key stakeholders to foster adoption
  • Ensure a clean, reliable, easy to use marketing database to form the basis for our digital marketing campaigns
  • Train the team on best practices for how to leverage marketing software and data most effectively

 

  • Driving Growth & Efficiency
  • Develop new marketing campaigns and logic (e.g. email, surveys, etc.) and programs to support commercial teams
  • Drive new and innovative automated outreach campaigns in conjunction with other marketing team members

 

  • Measurement & Analysis
  • Identify ways to improve the measurement of marketing activities both online and offline
  • Drive analysis for marketing campaigns to assess effectiveness by partnering with teammates
  • Push forward marketing data and analysis platforms and their use (e.g. Mixpanel, Google Analytics, Tableau)
  • Help marketing and sales teams measure and analyze lead progression through marketing & sales funnel stages
Requirements
  • 2-5+ years in relevant business roles, e.g. sales or marketing operations, management consulting, investment banking or other related roles
  • Experience managing large data sets is required
  • Familiarity with CRM and/or marketing automation solutions is desireable
  • Logical, thorough, detail oriented, systematic thinker
  • Strong analytic capabilities and enjoys thinking rigorously about systems and data
  • Quick learner, naturally curious
  • Desire to use new tools to innovate, drive efficiencies

Great teammate

About Our Organization

Invitae envisions a world in which genetics informs our routine healthcare decisions. We are committed to making high-quality genetic testing accessible to patients everywhere.

Invitae is driven by bright, innovative people who are passionate about using their skills to improve people’s lives. If you’re inspired by the challenge of unlocking the potential of genetic information to make healthcare better for everyone, we invite you to join our team.

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