Marketing Manager - Neurology/Pediatrics

Organization
Invitae
Job Location
San Francisco, CA 94107
Job Description

Invitae is a rapidly growing genetic testing company driven by the mission to expand access to high-quality, comprehensive, low-cost genetic testing. Specializing in genetic diagnostics for hereditary disorders, Invitae is aggregating the world’s genetic tests into a single service with better quality, faster turnaround time, and a lower price than most single-gene diagnostic tests today. To support this growth we are seeking a qualified individual to lead marketing for our expanding neurology, pediatrics and rare disease panel product line.  The Marketing Manager will be responsible for the development and execution of marketing programs and work closely with commercial, product management, and sales.

 

PRIMARY RESPONSIBILITIES AND ESSENTIAL DUTIES

  • Prepares and executes a multi-channel, comprehensive marketing program strategy that utilizes key tactics such as email campaigns, webinars, advertisements, sponsorships, social media/ online marketing programs, etc. to reach new leads to grow the sales funnel, drive awareness and adoption, optimize customer acquisition, and provide customer retention
  • Develops product positioning and messaging that is effectively communicated and reaches the appropriate target audience
  • Measures and reports on the effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, cost of acquisition, overall efficiency and revenue generation
  • Communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of your products
  • Provides marketing support for both domestic and international markets including company partners/distributors
Requirements
  • 3+ years related marketing experience with successful track record
  • Prior experience in clinical, medical, or life science industries; knowledge of genetics, neurology and pediatrics a plus
  • Superior communication skills, verbal or written
  • Experience in managing and executing B2B direct marketing customer lead generation and acquisition program a plus
  • Strong organizational skills with the ability to handle multiple, high-priority projects with a keen attention to detail
  • Knowledge of CRM systems (Salesforce.com) and Marketing automation systems (Act-on, Marketo) a plus
  • Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
  • BA/BS in a field relevant to healthcare marketing; MBA or MS degrees a plus
About Our Organization

Invitae envisions a world in which genomic sequencing routinely informs lifelong health care decisions. We provide comprehensive, rapid, and affordable genome sequencing and clinically relevant interpretations of genomic data. We are committed to enabling the utilization of genomic data in order to improve health, catalyze scientific and medical research, and contribute to improved outcomes for everyone. Invitae is an open, title-free company that operates as a meritocracy. We focus intently on our ability to deliver reliable solutions that contribute to improving people's lives. We ruthlessly eliminate overhead and policies that interfere with productivity. We have excellent benefits. Our San Francisco location is in the hip SOMA neighborhood, near great restaurants. Our office in Palo Alto is right on Sheridan Avenue. Both are a couple of blocks away from CalTrain. Many of us bike or take public transit to work. We work hard during the week and we rest on the weekends.

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