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Marketing Manager - Molecular Diagnostics & PEAK Bio Solutions

Organization
Thomas Scientific
Job Location
73 Ridgeway Rd
Candler, NC 28715
United States
Job Description

The Marketing Manager will primarily focus and work with our current Molecular Diagnostics and PEAK Bio Solutions Business Teams, to produce compelling customer-facing materials, as well as digital communications, focused on the Independent Testing Laboratories and Customers with highly complex life science workflows. As this business grows, this position will be responsible for marketing strategy and programs within the broader Clinical Testing Laboratory industry.

They will direct and coordinate the creation of all marketing initiatives, on-going creative and media optimizations, and the analytics of all campaigns and programs to ensure high quality and effectiveness in alignment with business objectives and growth strategy.

The ideal candidate has 3-5 years of marketing experience within the Clinical Testing Laboratory industry or similarly regulated lab testing industries.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  Other duties may be assigned.

  • Work cooperatively with the Molecular Diagnostics and PEAK Bio Solutions Business Teams and fellow Marketing team members in an effort to support the financial goals of the respective business plans
  • In conjunction with the Business Team leaders and Marketing Director, develop the marketing strategy, programs and required resources to successfully establish Thomas Scientific’s brand within the related end markets
  • Interprets business objectives and develops effective marketing programs to achieve those objectives
  • Identify and coordinate the engagement with industry groups and regional and national exhibitions to promote Thomas Scientific within the relevant end markets
  • Coordinate web content management through content enrichment, PPC and SEO
  • Create customer-facing Marketing materials related to Molecular Diagnostics and PEAK end markets
  • Build and execute ad campaigns (Email, ThomasSci.com, Google, Social Media, etc)
  • Oversees the growth, development and implementation of new initiatives for the business teams
  • Has a comprehensive understanding of targeting and campaign structure best practices within each search engine/paid channel (Google, Facebook and others)
  • Designs engaging and compelling creatives for use in marketing campaigns
  • Works collaboratively with team members to create, implement, and measure sophisticated digital advertising campaigns.
Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. 

  • Bachelor’s degree in Marketing or related field preferred
  • Prior experience developing digital marketing campaigns and content to end-users within regulated end markets (eg FDA regulated)
  • 3-5 years of experience in marketing advertising and digital media buying
  • Advanced computer skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat)
  • Proven experience evaluating, developing and executing a variety of online marketing campaigns
  • Experience researching and analyzing the effectiveness of paid search activities in meeting campaign and business objectives
  • Strong attention to detail and motivated to work independently
  • Superior ability to communicate clearly and effectively (verbal and written)
  • Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with the brand's voice, style, and tone
  • Experience with digital and social media platforms for marketing purposes
  • Reliable, motivated, proactive, organized, decisive and forward thinking
  • Demonstrated experience using Microsoft Office (PowerPoint, Excel and Access)
About Our Organization

Thomas Scientific provides the latest in equipment and supplies to the science community. In accordance to the tradition of the original founders, Thomas Scientific itself offers individualized customer service, innovative scientific equipment, and a comprehensive portfolio offering a wide selection of product listings at a great deal.  We are a registered contractor for the U.S. Federal Government.

Thomas Scientific is committed to offering quality laboratory products while catering to the unique needs of the individual customer. For over a century, our dedication to provide the best in science equipment with personal, efficient service sets Thomas apart from the competition. Whether you work in a lab setting or perform your testing in the field, Thomas Scientific has the products you need.

We carry everything you need from all of your favorite and trusted suppliers, including Agilent Technologies, Ansell, Avantor™ Performance Materials, Bioline, Buchi, Corning, Cytiva (formerly GE Healthcare Life Sciences), DWK, FG Cleanwipes, Globe Scientific, Eppendorf, JG Finneran/Porvair, Mettler Toledo, Microflex, MilliporeSigma, Sartorius, Simport, Thermo Scientific, Techniglove, Teknipure, United Scientific Supplies,  and many more.

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