Marketing Manager, GeneDx Inherited Cancers Division

Organization
BioReference GeneDx
Job Location
elmwood park, NJ
Benefits

As a GeneDx employee you will become part of a company that has received national recognition and is a great place to work. We offer excellent full-time benefits to include participation in the company's group health insurance, life, disability, 401K retirement plans, opportunity for telework and generous other professional benefits. 

Job Description

GeneDx is rapidly growing CLIA-Certified diagnostic genetics laboratory. We provide cutting edge technologies for genetic molecular diagnostics and offer vital, new-platform products in the critical area of molecular diagnostics. We specialize in genetic testing for rare hereditary disorders, but also test for common disorders. Our core mission is to make clinical testing available to people with genetic conditions and their families.

Because of our tremendous growth, we are in search for a Marketing Manager for our Inherited Cancers Divisions.

Primary Duties & Responsibilities

  • Establishes the road map for clinical marketing programs for GeneDx.

  • Provides internal and external training for product portfolio at product launches, new hires, and as needed; provide key information, product differentiators, clinical value, and how to position the test for clients.

  • Leads the design, development, and implementation of new clinical marketing campaigns.

  • Works with Marketing and Clinical Team to facilitate physician and patient education through brochures, videos, websites, eblasts, presentations, speaking programs, etc…

  • Understands the science behind the products and identify future products or line extensions based on this knowledge

  • Interfaces with all functional areas including: Field Sales, Medical Scientific Liaisons, R&D, Clinical/Reporting, Laboratory, IT, and Regulatory & Quality compliance.

  • Works with clinical team in authoring publications, white papers and clinical case studies.

  • Acquires, analyzes and acts on market research information, including, but not limited to, planning and executing focus group meetings with varying types of current and potential clients.

  • Identifies the key thought leaders in the industry and develop a strong working relationship with them, so they become advisors to the company and advocate the company’s products. Works with scientific advisory board and use their expertise and resources to grow the business

  • Evaluates, understands and predict competitors’ activities.

  • Ensures work is performed in compliance with company policies including Privacy/HIPAA and other regulatory, legal, and safety requirements.

Requirements

Preferred Qualifications and Experience:

  • Experience in healthcare field, preferably in genetics, with knowledge and insight into the clinical diagnostic market

  • Demonstrated ability to learn complex medical topics quickly

  • Ability to thrive in a fast-paced and changing environment with a focus on execution

  • Ability to collaborate with and motivate teams comprised of R&D, lab, IT, sales, billing, purchasing, etc.

  • Proficient at presenting to clinicians, colleagues, and the lay public

  • Experience with authoring peer-reviewed literature

  • Skilled at promoting team cooperation and a commitment to team success.

  • Availability to travel 10-20% of the time

 

Minimum educational level/experience:

  • MS/MA degree in Genetic Counseling, Marketing, Business, Health Science, Molecular Biology, Biotechnology or related field, and 5 years related experience in clinical diagnostics, genetics services, product management, and/or sales.

Experience in genetic counseling and/or laboratory services preferred

How to Apply

To apply please send resume and cover letter to:  [email protected]

About Our Organization

GeneDx is rapidly growing CLIA-Certified diagnostic genetics laboratory. We provide cutting edge technologies for genetic molecular diagnostics and offer vital, new-platform products in the critical area of molecular diagnostics. We specialize in genetic testing for rare hereditary disorders, but also test for common disorders. Our core mission is to make clinical testing available to people with genetic conditions and their families.

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