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Marketing Manager- Biopharma Cell/Gene Therapy

Organization
Agilent Technologies
Job Location
5301 Stevens Creek Blvd
Santa Calara, CA 95051
United States
Benefits

Worldwide, many of our employees enjoy the following benefits:

 

  • Health and well-being programs that encourage wellness of the mind and body.
  • Financial benefits that include competitive salaries and bonuses, company stock, retirement programs, and insurance--and financial counseling to help make the most of it.
  • Programs that recognize the life and events our employees have away from work, and that provide opportunities to relax, recharge, and live a well-rounded life--all essential to the creative process.
  • Agilent’s Volunteer Time Off (VTO) program. We support giving back to the communities where we live and work, to communities in need around the world, and to our employees who give their time and talent through volunteer activities. A culture of continuous development that encourages our employees to stay up-to-date on current research and technology, and enhance their current skills to meet future needs.
  • The "extras" are the host of on-site conveniences, amenities, and services Agilent provides to help keep inspiration flowing. Offerings are designed to meet the unique interests and needs of the people who work at each site.

Find specifics for each country on our location pages.

Job Description

Want to take your expertise and knowledge in cellular and genomics technologies further? This is your opportunity. You'll manage organizationally complex programs across functions, while also leading the development of comprehensive marketing programs. This is a great opportunity to work in a fast-paced environment on the Segment Marketing team to help drive the strategy for Biopharma. Through cross-functional collaborations and interactions with other Agilent business units and customers, you'll develop new workflow solutions in the biopharmaceutical space.

Responsibilities:

  • Demonstrated ability to prioritize based on alignment with business goals and strategic drivers
  • Demonstrated analytical & strategic thinking skills used to analyze market trends, conduct market research/intelligence gathering, analyze business performance data allowing for accurate trend assessments and forecasting.
  • Conduct competitive analysis to determine product positioning, market segmentation, channel mix, pricing, volume, product service/support strategy and identifies customer needs.
  • Evaluate business opportunities to define and optimize the product portfolio through analysis and in-depth understanding of targeted markets, market trends, customer business issues, and the competitive environment.
  • Ability to convert technical input to high impact marketing content and tools in collaboration with global and regional MPMs
  • Present at conferences and travel with field members as required to drive business, customer loyalty and awareness
  • Required to assist in the development of strategic marketing plans for the BioPharma Segment that reinforces the GTM value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunities to drive DG
  • Gather feedback from customers, global and other regional counterparts, field sales and product management to identify new market trends and opportunities. Uses this information to provide input to broader business/market development strategy to drive a sustainable competitive advantage
  • Help develop and execute engaging, bold tactical marketing plans including web, video, and print that align with the segment strategy for new and/or existing products
  • Develop sales force training and customer educational and promotional material in collaboration with product management, R&D and commercial teams
  • Participate in cross-functional teams to develop commercialization and product development plans that drive growth in key channels and customer segments
  • Achieve financial and market goals for BioPharma Segment globally
  • Provide regularly oral and written communication of metrics, successes, failures, best practices etc. to improve the overall operating efficiency of the segment
Requirements
  • Bachelor's, Master's Degree or University Degree (PhD) or equivalent in Chemistry, Biochemistry or related science; or equivalent combination of education and experience
  • 8+ years of relevant experience in cell analysis and/ or genomics technologies or Biopharma experience 
  • 3+ years in product management preferred 
  • Experience with marketing and voice of customer VOC
  • Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution
  • Excellent verbal and written communication skills
  • Willingness to travel 35% of the time globally (post covid) 

 

About Our Organization

Long History, Global Reach

 

Agilent's history can be traced to the 1960s when, as Hewlett-Packard, we entered the analytical chemistry market with our first gas chromatograph. Shortly thereafter, we expanded into mass spectrometry and liquid chromatography, and we've never looked back. With an HQ in the heart of the Silicon Valley and over 16,000 employees worldwide, we are now serving customers in over 110 countries.

 

 Pledge to our People

 

Agilent's success stems from our people, who make amazing things happen every day. As a truly global community, much of Agilent’s success is rooted in the diversity of our teams, customers, and partners as well as the commitment of those people to inclusion. Our diverse perspectives make Agilent a best place to work, recognized and awarded for our products, culture and values. Learn more about our awards and recognitions

 

 Purpose with an Impact

 

Agilent’s mission is to deliver trusted answers and insights that enable our customers to advance quality of life. Our innovations, solutions and expertise enhance outcomes in the efforts to improve the quality of our air, food, water and soil, conduct ground-breaking Nobel Prize research, and increase the precision of cancer diagnoses and targeted treatments for patients.

 

 Our Values and Culture

 

Our OneAgilent culture is built on the values we live every day. Innovation and contribution - Uncompromising integrity - Trust, respect, and teamwork – Speed – Focus - Accountability. We focus intensely on our customers, acting as owners, innovating and simplifying with urgency. We welcome feedback, recognize our successes and continuously develop.

 

 Development opportunities

 

Agilent’s culture of innovation encourages employees to stay at the top of their game. Our structured development programs provide the fuel to enable this continued learning and growth, while our global reach and internal mobility open the door to new possibilities.

 

 Living a well-rounded life

 

Our employees have both time and opportunities to enjoy life, their family, and friendships while engaging in a rewarding career. It is the essence of how we work. Our flexible approach (role and location permitting) to time off, schedules, work location, activities, help employees keep things in perspective while keeping inspiration flowing.

 

 Commitment to Sustainability

 

We are committed to sustainability in our products, our operational practices and the support of our employee teams. We believe that it is our responsibility to help build a safer, more sustainable world. All of our actions are based on our long-standing values, and achieved with uncompromising integrity. Learn more.

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