Marketing Manager

Organization
Vector Laboratories
Job Location
30 Ingold Road
Burlingame, CA 92121
Job Description

The Marketing Manager is responsible for the development and implementation of global marketing plans to drive awareness and customer engagement with a specific focus on campaign / promotional planning and execution of the global go-to-market strategy to drive revenue growth. Reporting to the Vice President of Marketing you will have responsibility for driving revenue growth, customer engagement & lead generation, marketing budget oversight, support of digital marketing channels and building brand equity.

 

Responsibilities include, but are not limited to:

·            Develop and execute tactical marketing plans to support short and long-term business objectives including revenue growth in key channels, product lines and customer segments.

·            Develop messaging and tools that communicate the value/brand directly to customers through best practice utilization of traditional and digital marketing channels.

·            Perform VOC/competitor analysis to identify new market trends/opportunities and use this information to impact business/market development strategy and drive a sustainable advantage.

·            Track financial/market goals and provide detailed analysis & routine reporting around business performance metrics.

·            Work with internal marcom and liaise with external media organizations agencies to develop campaign requirements, content and creative.

·            Support portfolio management activities including rationalization & pricing.

·            Provide support to distributor & business development team for implementation of programs to drive lead generation and awareness activities to meet revenue goals.

·            Improve the effectiveness of marketing programs through better targeting and better user experience design across digital channels including website.

·            Effectively utilize marketing automation, CRM and social media tools for digital engagement.

·            Leverage KOL relationships for customer engagement marketing, events and customer testimonials.

·            Support marketing infrastructure development including website refresh, CRM, marketing automation etc.

·            Provide marketing support as needed for other companies in the Maravai Life Sciences portfolio.

 

Requirements

Education

·            Bachelor’s Degree in life science related field, or equivalent combination of experience and education required. Advanced degree (MS, PhD, MBA) preferred.

 

Experience & Qualifications

·            Experience in consumable/reagent marketing required, experience in protein labeling and detection products and applications such as IHC, flow cytometry and western blotting preferred.

·            Experience with web, social media, marketing automation and Salesforce® tools for digital marketing

·            Experience in developing & executing in-bound marketing strategies with an emphasis on digital marketing technologies to support the portfolio (existing products and new product launches)

·            Proven track record of delivering revenue growth and building fully integrated global marketing campaigns

·            Deep understanding and experience of optimizing marketing channel / promotional mix to meet growth objectives

·            Able to develop strong value propositions/messaging consistent with customer needs

·            Solid knowledge of digital technologies including those involving content management, web analytics, search engine marketing, email marketing, web site usability, etc.

·            Demonstrated ability to define clear objectives with related KPIs, and to show results against defined objectives

·            Be a self-starter and be able to take projects from strategy through to execution with a high attention for detail coupled with constant innovation & process improvement

·            Excellent communication skills and evidence of building strong relationships with internal and external customers

·            Available for up to 25% business travel

Job Type: Full-time

 

How to Apply

Please email resume to [email protected]

About Our Organization
  • Vector is the leading developer and manufacturer of labeling and detection reagents used by researchers in immunohistochemistry
  • The company has a portfolio of over 600 products used in a broad range of research fields, including cancer, neurobiology, infectious diseases and diabetes
  • Vector's products have been cited in over 70,000 publications since 2010
  • The company has been a highly regarded name in the research community since its inception in 1976
  • Vector maintains its primary offices and manufacturing facility in Burlingame, California

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