Marketing Manager

Organization
Integrated DNA Technologies
Job Location
Apply Online
Coralville, IA 52241
Salary
$61,100-$83,100/year
Job Description


Integrated DNA Technologies

ID 2017-3188
Job Locations US - IA - Coralville
US - IL - Skokie
Category Marketing
# of Openings 1
Posted Date 2/28/2017
Shift/Schedule MTWThF 8:00A-5:00P (United States of America)

Additonal Information Available in IDT's Coralville, IA location or Skokie, IL location

Overview:

The Marketing Manager is responsible for managing marketing, advertising, and promotional activities to achieve the organizational, business and departmental strategic goals.

Responsibilities:

  • Prepares marketing strategies alongside company executives, product management teams and other business owners for assigned business areas
  • Plans and executes product rollout plans, advertising plans, promotional campaigns, trade show participation and direct customer communication
  • Develops and implements targeted marketing and lead generation programs using various communication channels
  • Leads implementation of marketing activities with Product Managers, Creative Team, Scientific and Corporate Communications, across all media platforms
  • Leads creation and delivery of advertisements and other marketing materials
  • Analyzes and reports marketing campaign effectiveness and return on investment (ROI)
  • Performs competitive analysis in market segments to identify areas of differentiation and opportunities to develop marketing collateral and improve marketing effectiveness
  • Represents marketing department on product development core teams
  • Provides sales support for assigned areas
  • Prepares and adheres to budgets for assigned areas
  • Demonstrates and upholds behavior consistent with the Integrated DNA Technologies Core Values and delivers the Integrated DNA Technologies experience to customers and other business associates
  • Performs other duties as assigned.
Requirements

Qualifications:

Education:

  • Bachelor's degree required, advanced degree (or degree in life sciences) preferred


Professional Experience:

  • Minimum of three years of experience and detailed knowledge of marketing within a life sciences organization required; five years preferred
  • Prior genomics marketing experience and extensive genomics market knowledge (especially experience with marketing next generation sequencing products) preferred
  • Prior experience with digital marketing platforms (email, CRM, CMS, analytics), SEO, and e-commerce preferred


Other Job Qualifications

  • Ability to use various information technology systems required for successful job performance
  • Ability to manage multiple projects simultaneously, prioritize and work well under deadlines and time constraints
  • Ability to operate independently, lead cross-functional teams, manage deliverables and act with good business judgment
  • Ability to develop and apply creative/innovative solutions to marketing problems and initiative
  • Ability to communicate effectively with stakeholders from all functions
  • Adaptability to perform under stress when confronted with critical, unusual, or dangerous situations, or situation in which working speed and sustained attention are make-or-break aspects of the job.
  • Adaptability to performing a variety of duties, often changing from one task to another without loss of efficiency or composure.
  • Ability to maintain both a high standard of courtesy and cooperation in dealing with co-workers.
  • Adaptability to accepting responsibility for the direction, control or planning of an activity.
  • Adaptability to situations requiring the precise attainment of set limits, tolerances or standards.


Physical Requirements:

Exert up to 20lbs. of force occasionally and/or up to 10 lbs. of force frequently

Integrated DNA Technologies is an equal employment and affirmative action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.



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