Marketing Manager

Precision NanoSystems. Inc.
Job Location
395 Oyster Point Boulevard
South San Francisco, CA 94080

PNI provides a competitive compensation and benefits package with excellent opportunities for personal growth. 

Job Description

Position Summary

  1. Understand the global business strategy and goals and develop marketing programs to support these goals. Responsibility for defining and leading marketing strategies and initiatives to support growth targets for all PNI products globally. Develop and implement marketing plans and projects for new and existing products.
  2. Coordinate and implement marketing activities including events, marketing collateral, market awareness campaigns, website, advertising and PR.
  3. S/he will collaborate with Product Management to support new product introductions, product updates, and sustaining marketing awareness for all Precision NanoSystems product lines, and potentially specific application areas.
  4. Manage a team of marketing professionals whose primary focus is support sales to achieve growth targets.

Areas of Responsibility

Strategic Marketing

  • Develop strategic, multi-channel integrated marketing plans for all PNI products / applications, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs.
  • Develop and execute engaging marketing campaigns and lead generation programs to achieve measurable results for new and/or existing products.
  • Successfully engage with marketing agencies to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, tradeshows and promotional materials. Assist with all design work related to producing and updating marketing collateral, including brochures, application notes, flyers, presentations, video projects, etc.
  • Assist in developing, implementing, and managing the overall marketing calendar.
  • Maintain knowledge of the trends and competitive activity relevant to PNI markets. Ensuring proper market segmentation is conducted and consequent product positioning is coherently maintained in CRM.
  • Develop and monitor metrics of awareness campaigns and manage leads into the funnel using the Company’s CRM system
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
  • Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentations.
  • Manage and coordinate all events including tradeshows, conferences, workshops, and sponsorships
  • Implement major website revisions and maintain, optimize and publish content updates onto the company website. Develop e-advertising campaigns including monthly newsletters and event notifications.
  • Execute PNI’s participation in scientific conferences, regional trade shows, vendor shows, seminars, user group meetings and training.
  • Maintain campaign metrics dashboards to measure the effectiveness of marketing activities. Monitor, review and report on all marketing activity and results.
  • New Product Launch / Commercialization
    • Collaborate with Product Development team to develop and execute novel product launch strategies and implement launch plans
    • Define pricing strategy, product positioning and configuration to ensure the best possible performance versus business goals
    • Develop sales training, collaterals, campaigns, and other tools for new product introductions, including identifying value proposition, competitive advantages, product positioning and messaging

Qualifications and Experience

  • MBA or Master’s degree in Marketing, Business Administration or related field. A bachelor’s degree in the life sciences is a plus.
  • 8+ years of product marketing, marketing and / or sales experience in Life Sciences or Healthcare industry (must include 3+ years marketing experience / years of product launch or commercialization experience)
  • Leadership ability to influence, develop and empower employees to achieve objectives with a team approach. Coaching, mentoring, team-building skills and passion to exceed our customers’ expectations.
  • Excellent organizational and prioritization skills with a strong attention to detail. Outstanding level of drive, and the ability to juggle multiple projects effectively
  • Must be able to work independently, communicate proactively, manage multiple projects, and prioritize daily tasks
  • Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must 
  • Proven ability to use analytical skills and critical thinking to life sciences business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner 
  • Exceptional use of time management, planning, organizational, selling and negotiation skills 
  • Demonstrated marketing acumen and business aptitude. Demonstrated ability to foster excellent relationships, trust and credibility at all levels of the organization, with the ability to create a partnership atmosphere with internal and external resources.
  • Demonstrated knowledge and skills with personal computer software in a business environment. Microsoft Office package and Safesforce CRM are required
  • Solid understanding of online/digital marketing, website management, SEO, and social media
  • Willing to travel up to 20%, domestic and international travel required
About Our Organization

Precision NanoSystems, Inc. (PNI) creates innovative solutions for the discovery, development and manufacture of novel nanoparticles for use as medicines and in medical research. PNI’s proprietary NanoAssemblr platform enables the rapid, reproducible, and scalable manufacture of next-generation nanoparticle formulations for the targeted delivery of therapeutic and diagnostic agents to cells and tissues in the body. PNI provides instruments, reagents and services to life sciences researchers, including pharmaceutical companies, and builds strategic collaborations to revolutionize healthcare through nanotechnology.

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