Marketing Manager

Integrated DNA Technologies
Job Location
Coralville, IA 52241
Job Description

The Marketing Manager is responsible for managing marketing, advertising and promotional activities to achieve the organizational, business and departmental strategic goals.


  • Prepares marketing strategies alongside company executives, product management teams and other business owners for assigned business areas
  • Plans and executes product rollout plans, advertising plans, promotional campaigns, trade show participation and direct customer communication
  • Develops and implements targeted marketing and lead generation programs using various communication channels
  • Leads implementation of marketing activities with Product Managers, Creative Team, Scientific and Corporate Communications, across all media platforms
  • Leads creation and delivery of advertisements and other marketing materials
  • Analyzes and reports marketing campaign effectiveness and return on investment (ROI)
  • Performs competitive analysis in market segments to identify areas of differentiation and opportunities to develop marketing collateral and improve marketing effectiveness
  • Represents marketing department on product development core teams
  • Provides sales support for assigned areas
  • Prepares and adheres to budgets for assigned areas
  • Demonstrates and upholds behavior consistent with the Integrated DNA Technologies Core Values and delivers the Integrated DNA Technologies experience to customers and other business associates
  • Performs other duties as assigned.


  • Bachelor's degree required, advance degree (or degree in life sciences) preferred

Professional Experience:

  • Minimum of three years of experience and detailed knowledge of marketing within a life sciences organization required; five years preferred
  • Prior genomics marketing experience and extensive genomics market knowledge (especially experience with marketing next generation sequencing products) preferred
  • Prior experience with digital marketing platforms (email, CRM, CMS, analytics), SEO, and e-commerce preferred

Other Job Qualifications

  • Ability to use various information technology systems required for successful job performance
  • Ability to manage multiple projects simultaneously, prioritize and work well under deadlines and time constraints
  • Ability to operate independently, lead cross-functional teams, manage deliverables and act with good business judgment
  • Ability to develop and apply creative/innovative solutions to marketing problems and initiative
  • Ability to communicate effectively with stakeholders from all functions
  • Adaptability to perform under stress when confronted with critical, unusual, or dangerous situations, or situation in which working speed and sustained attention are make-or-break aspects of the job.
  • Adaptability to performing a variety of duties, often changing from one task to another without loss of efficiency or composure.
  • Ability to maintain both a high standard of courtesy and cooperation in dealing with co-workers.
  • Adaptability to accepting responsibility for the direction, control or planning of an activity.
  • Adaptability to situations requiring the precise attainment of set limits, tolerances or standards.

Physical Requirements:

Exert up to 20lbs. of force occasionally and/or up to 10 lbs. of force frequently

Integrated DNA Technologies is an equal employment and affirmative action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

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How to Apply

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