Marketing Manager | GenomeWeb

Marketing Manager

Organization
BioDiscovery, Inc.
Job Location
Los Angeles, CA
Salary
Benefits
Job Description

BioDiscovery is looking for a talented marketing expert to manage marketing operations for its software products.

The ideal candidate is an expert at marketing campaign best practices, is able to think strategically, and to orchestrate many moving parts. We are looking for a B2B marketing professional who thrives on managing lead generation programs from conception through execution.

Responsibilities

- Develop and implement marketing plans and projects for new and existing products
- Create marketing activities and material focused on winning the hearts and minds of researchers and scientists
- Design, craft, and maintain a compelling narrative using social media, web content, videos, advertising, demos, and collateral
- Create and execute highly-effective campaigns across all channels, successfully taking them from concept through execution and measurement
- Create lead nurturing programs to educate the market and develop qualified leads

Requirements

- 3-7 years of professional work experience, preferably in B2B marketing in a scientific or clinical market.
- Proven B2B email marketing experience including content development, list segmentation, and use of email systems
- Experience using CRM and marketing automation systems to develop lead scoring and lead nurturing programs
- A strong understanding of marketing campaign reporting and analytics to be able to test, track, analyze, communicate and optimize marketing campaign results relative to business goals
- Experience marketing technology to scientists, researchers or clinicians is a plus.
- Excellent verbal and written communication skills
- Bachelor’s Degree required

About Our Organization

BioDiscovery is an equal opportunity employer with great benefits and a friendly, high-energy atmosphere. The company is headquartered in sunny Southern California near the Los Angeles International Airport (LAX) and has European headquarters in Cambridge, UK.

BioDiscovery, Inc. is dedicated to the development of state-of-the-art software products for life science research as well as clinical applications. Our mission is to enable scientists to eliminate disease and suffering through novel application of computational technologies and translating these findings directly and rapidly to clinical use.

From its inception in 1997, BioDiscovery has been an innovative leader in the microarray informatics field having introduced the first dedicated commercial software tool for analyzing microarray images. Since then, innovation has continued to be a top priority. Our employees are excited about solving difficult problems and enabling scientist to make significant scientific breakthroughs. Our passion to make a difference has further extended the company’s reach into creating the most comprehensive enterprise-wide system for clinical applications enabling research findings to make direct impact on patient care.

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