Marketing Communications Manager Location: Cambridge, MA Who We Are Gen 9 is powering the synthetic biology revolution. Using our innovative technology we are transforming the way researchers approach gene synthesis. In fact, Gen9 has produced the first ‘fab’ for synthetic biology – the BioFab® platform, which was chosen by “The Scientist” as the number 1 innovation of 2012. As researchers’ understanding of gene sequence data increases, their ability to design and improve genes, pathways and organisms using synthetic biology techniques will increase and Gen9 is there to help. We are using our technology to make DNA that will be used by researchers all over the world to create "greener" chemicals, novel pharmaceuticals and cheaper biofuels. Join Gen9 and become part of the synthetic biology revolution. Summary We are seeking a dynamic individual to play a pivotal role in Gen9’s growth. The incumbent will be responsible for all aspects of marketing communications, including brand management, product marketing communications, corporate communications, and public relations. Reporting to the Vice President of Marketing, you will actively participate in developing brand identity and positioning strategies to achieve business goals for Gen9. Responsibilities • Understand business goals, translate marketing strategies into effective marketing communications plans, and execute those plans. • Work with external creative professionals to develop and support a brand identity that effectively communicates the brand story. • Act as brand ambassador. Direct the development of effective brand communications. Manage brand identity and ensure consistency of message and brand compliance. • Develop and execute effective marketing communications mix. Coordinate creation of marketing communications tools including sales materials, advertising, promotions, booth graphics, presentations, etc. • Enable usage of creative briefs and message matrices including value propositions, positioning statements, differentiators and proof points to guide content production. • Direct public relations strategy. Monitor and report on PR activities and assess effectiveness. • Manage digital and social media presence, including company website. Ensure effective content and SEO management. Strive for continuous improvement as market changes and corporate needs dictate. • Manage event presence, including conferences, sponsorships, workshops, and presentations. • Measure, analyze and report on ROI of campaigns and other marketing activities. • Manage external agency relationships as required. • Develop marketing communications budget and execute programs within budget. • Act as a strong cross-functional partner and mentor; foster effective communications across the company.