The Manager / Sr. Manager of Regional Marketing – APAC will be responsible for coordination and implementation of all regional marketing activities throughout the Asia Pacific region. Reporting to the VP of Marketing, the Manager/ Sr. manager will work closely with the APAC commercial leader to translate the regional business goals into actionable execution plans that drive demand and revenue growth in the region.
- Development and delivery of strategic and tactical marketing programs and events as well as the development of positional and promotional campaigns using a range of marketing methodologies, formats, and media channels.
- Development of high value product positioning, effective sales tools, marketing collateral, and, customer-facing presentations.
- Execution of highly quality, high impact tradeshows, user meetings and local seminars.
- Execution of account specific marketing initiatives and programs with Distributor partners, Regional Account Managers and Inside Sales function
- Coordination of new product launches through our direct sales and distribution channels
- Collect and analyze, market intelligence, customer segmentation and marketing data analytics, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader.