Manager, Regional Marketing, APAC

NanoString Technologies
Job Location
Singapore 247694


Job Description

Job Description:

The Manager / Sr. Manager of Regional Marketing – APAC will be responsible for coordination and implementation of all regional marketing activities throughout the Asia Pacific region.  Reporting to the VP of Marketing, the Manager/ Sr. manager will work closely with the APAC commercial leader to translate the regional business goals into actionable execution plans that drive demand and revenue growth in the region.  

Essential Functions:

  • Development and delivery of strategic and tactical marketing programs and events as well as the development of positional and promotional campaigns using a range of marketing methodologies, formats, and media channels.
  • Development of high value product positioning, effective sales tools, marketing collateral, and, customer-facing presentations.
  • Execution of highly quality, high impact tradeshows, user meetings and local seminars.
  • Execution of account specific marketing initiatives and programs with Distributor partners, Regional Account Managers and Inside Sales function
  • Coordination of new product launches through our direct sales and distribution channels
  • Collect and analyze, market intelligence, customer segmentation and marketing data analytics, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader.




  • Track record of market development in the genomics market.
  • Proven ability in strategic marketing, setting tactical plans and tailoring content for specific channels.
  • Experience in delivering end-to-end marketing programs, engaging with the business to ensure smooth planning, consummate execution and accurate measurement of programs.
  • Proven abilities in establishing relationships with high impact KOL and development of advocacy campaigns.
  • Strong business acumen in relevant market analysis, budget and forecast planning.
  • Strong communicator and effective team player.
  • A university degree in associated scientific field with > 8 years' experience in the Life Science, Pharmaceutical or Diagnostics markets
  • A very strong grasp of Genomics, Proteomics, including Gene Expression, DNA Analysis application, Protein Expression
  • Demonstrates a bias for action and results. Takes ownership of important issues. Demonstrates persistence in the face of obstacles.
  • Ability to communicate (verbal & written) effectively within varying levels of internal and external customers. Must be proficient in written and spoken English.
  • Ability to travel worldwide to align adequately with local teams and strategies
  • Self-motivated, highly organized, and meticulous in details.
  • Must be able to work independently, manage multiple projects, communicate proactively, and prioritize daily tasks.


About Our Organization

NanoString Technologies is a publicly held provider of life science tools for translational research and molecular diagnostics. The company's technology enables a wide variety of basic research, translational medicine and in vitro diagnostics applications.

NanoString's products are based on a novel digital molecular barcoding technology invented at the Institute for Systems Biology (ISB) in Seattle under direction of Dr. Leroy Hood. The company was founded in 2003 with an exclusive license to develop and market the technology. In 2008, NanoString launched its first commercial instrument system and began international sales operations with its first multiplexed assays for gene expression analysis. In 2010, the company launched new applications for the system to support microRNA analysis and copy number variation detection, and in 2013 launched Prosigna®, its first in vitro diagnostic product for prognosis of early stage breast cancer.

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