Inside Sales Manager

Lucigen Corporation
Job Location
2905 Parmenter Street
Middleton, WI 53562
Commensurate upon experience.

Lucigen offers competitive salaries and benefits. For more information, see

Job Description

Lucigen, now a part of LGC Genomics, is looking for an Inside Sales Manager to join our dynamic and rapidly expanding team. The Manager will play a lead role in supporting the entire sales organization by implementing programs and managing the entire customer buying journey and supporting efforts. This individual will lead customer-focused efforts and programs in collaboration with an energetic team of field sales and business development professionals to create and drive Lucigen’s sales opportunities in targeted regions and/or accounts. The Manager is expected to foster a strong customer-focused culture that complies with all laws, regulations, policies, and procedures that govern our business globally.


The Inside Sales Manager will have responsibility for providing direction and focus to meet or exceed the LGC Genomics business unit objectives as follows:


Collaborative Leadership

  • Contribute actively to commercial & marketing initiatives/opportunities, especially those initiatives focused on driving incremental business growth
  • Design, implement, and manage processes that allow the team to effectively cover both inbound and outbound calls; activities include engaging with existing customers and inbound qualified sales leads, guiding customers to the products that best meet needs, and coordinating with internal team to address customer questions or objections
  • Ensure the effective use of sales process and approved product marketing and promotion materials
  • Work closely with internal departments (i.e. Operations, Customer Service, etc.) to coordinate on key initiatives in support of the customer and to achieve superior customer satisfaction
  • In partnership with Marketing, support initiatives for social selling and outbound projects including but not limited to LinkedIn, e-blasts, web conferences, tradeshows and conferences participation; may attend tradeshows and conferences as required from time to time
  • Work with VP, Marketing & Sales on customer-focused initiatives to improve the efficiency and effectiveness of the inside sales team


Analytical Aptitude

  • Monitor and report key business metrics or other sales reporting that may be requested; analyze statistics or other data to determine the level of goal achievement
  • Capture voice-of-customer and share with appropriate stakeholders (Marketing, R&D, Sales, etc.); establish and maintain ongoing communication and team operating mechanisms to ensure appropriate information (customer insights, market trends, and competitive data) is shared and collaboration within and outside of the team is taking place
  • Provide general intelligence on key competitors
  • Participate in proposal scope development as appropriate


Relationship Management

  • Work closely and in collaboration with Field Sales and the business-to-business (B2B) team to enhance working relationships with key accounts and to assist in profiling accounts, generating and qualifying leads, and meeting sales objectives
  • Establish and maintain strong, positive, productive relationships with customers, including management and supply contacts; nurture and grow client relationships at the appropriate levels
  • Responsible for opportunity management using CRM to document customer information and track opportunities; assign tasks to inside sales team as applicable
  • Leverage marketing resources, such as flyers, posters, application notes, and other applicable materials, to heighten customer’s awareness of Lucigen’s products and services
  • Organize and host client visits as required

Minimum Qualifications

  • Bachelor’s degree in business, marketing, or equivalent
  • 5 years of experience in a sales, account management, or customer service role
  • Experience in managing an inside sales team
  • Demonstrated skillset in effective sales process and deal closure
  • Proven, effective time management, reporting, prioritization and delegation skills
  • Outstanding influencing, interpersonal and networking skills to drive successful relationship building
  • Strong critical thinking and analytical skills with demonstrated experience reporting and tracking sales metrics
  • Must have a solid understanding of ERP systems, preferably using Microsoft Dynamics GP, and have advanced knowledge of Microsoft Office products and Salesforce CRM system
  • Excellent written and verbal communication and listening skills; ability to effectively listen, acknowledge, and show calm when dealing with customers and company personnel on all level issues/complaints
  • High-energy and positive “can-do” approach when dealing with inside sales team and internal and external customers
  • Demonstrated excellence with organizational skills, problem solving skills, and decision-making skills while working under pressure
  • Ability to work autonomously
  • Ability to travel as needed


Preferred Qualifications

  • Experience in the life science industry strongly preferred
How to Apply

Interested candidates should submit their resume to with Job #018130GW  in the subject line.

About Our Organization

Lucigen Corporation is working to improve people's lives by providing quality products and services to life science and healthcare professionals. Lucigen provides biomedical research products and services to customers worldwide, all under an ISO 13485-compliant quality system. Core competencies include enzyme evolution, protein expression, cloning, competent cells, NGS, and molecular diagnostics.

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