Global Strategic Marketing Manager, Clinical Applications – Pharmacogenetics

Organization
Affymetrix
Job Location
Santa Clara, CA 95051
Job Description

At Affymetrix, we are passionate about enabling our customers, scientists, and clinicians to improve human health and wellness by understanding and applying biology for a better world. Our employees bring talent, creativity, collaboration, and energy to what they do. Join us at Affymetrix and make a difference. 

Global Strategic Marketing Manager, Clinical Applications – Pharmacogenetics

Incumbent is responsible for worldwide strategic product management and marketing of Affymetrix’ Pharmacogenetic  product line, including associated assays, reagents and software. 

This position will be accountable for product management and business activities pertaining to the relevant portfolio including, but not limited to: strategic product and life cycle management of new and existing products, acting as voice of the customer and business on product development teams, developing collaborations with key opinion leaders, product and platform positioning specific to target customer segments, and global marketing plan.

This position is also accountable for the creation of a portfolio strategy and roadmap to inform future product development decisions. New product development activities include financial business case development, market research, voice of customer, requirements development, core team business leadership, and new product launch activities.

This role interacts deeply with all internal business functions as well as customers, regulatory bodies, and global field-based personnel.

The role requires a general market & technical knowledge of the field of pharmacogenomics and / or genotyping.

Requirements
  1. Proven track record in strategic product management and product lifecycle activities associated with existing and new product launches

  2. Strong background in molecular diagnostic and / or life science human genotyping applications

    • Experience developing clinical products for regulated markets desired

    • Experience managing an integrated application & hardware platform (assay, software, and instrumentation) a plus

  3. Key skills and competencies

    • Effective documentation of voice of customer / developing products for competitive advantage

    • Business case development / analytical capabilities

    • Ability to segment markets and develop marketing plan and messaging for multiple market segments

    • Excellent team player.  Effectively partners with cross functional colleagues, including R&D, Operations, Quality, Regulatory, Regional Marketing and Sales to achieve goals and satisfy customers

    • Effective participation in phase-gate product development processes

    • Superior communication skills

    • Highly flexible and willing to take on new assignments in emerging focus areas

    • Strong cross-functional execution experience

    • Takes initiative without being coached

    • Excellent planning and scheduling skills

    • Knowledge of key accounts and key researchers

  4. Partners closely with field sales teams and global business leaders to align strategic priorities and ensure a balanced approach to current and future product development activities.

  5. BS/BA or Higher with experience in life science genotyping, pharmacogenomics and/or molecular diagnostics; MBA a plus

  6. 3 year+ related experience in applications support, marketing, sales, business development, or program management

  7. Key competencies:

    • Presentation skills

    • Negotiating skills

    • Proficiency in Microsoft Office software use

      Travel: 30-50%

      Primary Working Relationships: Reports to SVP/GM, Clinical Business. Works across functions including, Field Sales and Regional Marketing, Program Management, Manufacturing, Product Development, Finance, Legal, Quality Assurance, Regulatory Affairs, Corporate Business Development, Software development as well as with external business partners.

      Level of Autonomy and Complexity: Participates in department decision making in relation to procedures, continuing education for self and peers, and strategic business planning. Performs most job functions independently and at a high level, utilizing resources appropriately to fulfill job responsibilities in a cost-effective manner. Works independently and is highly motivated.

About Our Organization

ABOUT AFFYMETRIX

Affymetrix, Inc., (NASDAQ:AFFX) is a pioneer in creating breakthrough tools that are driving the genomic revolution. We provide leadership and support, partnering with customers in pharmaceutical, diagnostic, and biotechnology companies, as well as leading academic, government, and non-profit research institutes in their quest to use biology for a better world. More than 2,300 microarray systems have been shipped around the world, and more than 94,000 publications have referenced Affymetrix technologies. Affymetrix is headquartered in Santa Clara, California, and has manufacturing facilities in Cleveland, Ohio, San Diego, California, Singapore, and Vienna, Austria. We have approximately 1,100 employees worldwide and maintain sales and distribution operations across Europe, Asia, and Latin America.

We support our employees in a number of ways to foster a healthy working environment and are committed to supporting their aspirations and achievements. We recognize that our strength and competitive advantage lie within providing meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive total rewards programs (e.g., compensation, benefits, development, etc.) reflect our high regard for our employees. For more information about Affymetrix, please visit www.affymetrix.com.

Affymetrix is an EEO/AA Employer of Minorities/Females/Veterans/Disability/Sexual Orientation and Gender Identity

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